Social Media Marketing World

March 20-22, 2019 | USA

Imagine this: A conference that offers outstanding content infused with a truly social experience. In a few words, that explains Social Media Marketing World. You’ll experience a unique event that brings you carefully recruited experts who live and breathe social media marketing every day. Only the best. “This was by far one of the best conferences I’ve ever attended. All of the sessions I attended were full of specific, useful content,” said attendee Lindsay Nyquist. Social Media Marketing World has something for everyone. Our 17 tracks cover everything from social tactics (such as Facebook ads and Messenger Bots) to special skills (such as analytics and video creation).

Spotlight

This statement, made more than a century ago, remains relevant today for many marketers. With the plethora of digital marketing channels available across various media, marketers are challenged to decide how to invest their marketing budgets to achieve the biggest bang across touch points. The dilemma extends across the entire marketing spectrum, from deciphering the right audience attributes and their preferences to determining the optimum mix of media channels for audience targeting. While making decisions on the media mix and audience attributes, marketers often struggle with measuring ROI of ad spends and their direct impact on revenues. An additional challenge is getting the attention of the digital customer who is flooded with a multitude of messages from different brands. Amid this incessant bombardment, consumers only focus on advertisements that are relevant, customized and unobtrusive.


OTHER PAST CONFERENCES

B2B Summit EMEA

September 28-29, 2021 | USA | Sponsored

B2B Summit EMEA is the only event that leverages the insights, analysis, and experience of the brightest B2B marketing, sales, and product leaders across EMEA. Top analysts, inspirational thinkers, innovative technology providers, and your peers will come together as a community to learn from each other and stake out audacious plans for success in 2021. B2B Summit EMEA provides you with the unbiased perspective, inspiration, and real-world solutions you need to be successful.​ B2B Summit EMEA runs September 28–29, 2021. Register now for this must-attend experience that will spark your curiosity, shape your strategy, and fuel double-digit business growth.​

2021 Pharma Post Pandemic CX Marketing Summit

November 16-17, 2021 | USA

Reshape your Customer Experience Marketing through Digital Strategy & Transformation COVID has changed the way healthcare professionals and sales representatives interact, and what it means for the future. Customer Experience is at the top of the agenda of any successful business. So what for pharma? And how does digital marketing need to evolve to meet the needs of post-pandemic customers? From there makers of the leading “TED-styled” BioPharma eMarketing Summit, 2021’s one-of-a-kind customer experience Summit is the BIGGEST program to-date. Join 100’s of pharma marketers and CX attendees and gain multiple leading industry takeaways on CX digital transformation leadership, pandemic strategy pivoting, personalized and unique patient experiences, digital health disruption, content supply, big data / segmentation, AI/AR/VR, omni/multi-channel, social strategy, mobile engagement and much, much more. If you are involved in CX roles, marketing , digital or brand strategy, you won’t want to miss this one-of-a-kind CX Summit!

10th Annual CXS Summit

November 9-10, 2021 | USA

The 10th Annual CXS Summit features customer experience experts from North America’s most trusted brands. Over the course of two days, they will share their knowledge on creating exceptional CX programs and how to: Build lasting brand loyalty with transformative customer engagement initiatives. Strike the perfect balance between high-touch and digital touchpoints. Reduce consumer anxiety as customers transition back to in-person experiences.

B2B World Fest

November 9-10, 2021 | USA

Some say that after the last two years, we need a re-set. A re-start. A re-charge. But not B2B’ers. Tested by the pandemic, B2B marketers are at the top of their game. They’re looking forward, not back. At strategy. Creativity. Culture. Digitization. Most of all, growth. So, we won’t be re-thinking or renewing at B2B World Fest. We’ll be thinking anew. Because that’s what B2B’ers do.

Spotlight

This statement, made more than a century ago, remains relevant today for many marketers. With the plethora of digital marketing channels available across various media, marketers are challenged to decide how to invest their marketing budgets to achieve the biggest bang across touch points. The dilemma extends across the entire marketing spectrum, from deciphering the right audience attributes and their preferences to determining the optimum mix of media channels for audience targeting. While making decisions on the media mix and audience attributes, marketers often struggle with measuring ROI of ad spends and their direct impact on revenues. An additional challenge is getting the attention of the digital customer who is flooded with a multitude of messages from different brands. Amid this incessant bombardment, consumers only focus on advertisements that are relevant, customized and unobtrusive.

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