Here's a tutorial on how to set up Custom Messages on your website so you can start targeting your audience with messaging tailored to their interests. No more one-size-fits-all messaging. The ability to target your audience has traditionally been available only to advertisers looking to target an ad campaign to the specific audience. But now, all AddThis users can use our tools to leverage this same intelligence, and help give your website visitors a more personal experience that drives engagement, and increases conversions. Audience Targeting will give you the reigns to finally take more control over how your website is presented to different sets of audiences coming to your website. By creating an Audience Targeting rule either in the Welcome Bar or the Marketing Overlay tool.