11 marketing campaigns that made a splash in Q2 2018

While headlines this quarter were loaded with reports around Facebook's continued mishandling of user data, stricter privacy regulations in the European Union and growing tensions at otherwise celebratory industry events like Cannes Lions, brands took a lighthearted and creative approach to their marketing campaigns. From flying pizzas cross-country and breaking world records to producing 30,000 videos in 24 hours, there was no shortage of marketing wins and, of course, some fails that made a splash and helped shape the course of industry trends in Q2. Marketing mystique In a world where the internet seemingly holds all the answers and amateur sleuths take to platforms like Reddit to collectively "crack the case," it's hard to imagine how anyone can keep anything hush-hush. Marketers from two global brands in June cleverly spun the "armchair detective" trend into organic buzz by leveraging heavy doses of mystery.