13 Demand Generation Statistics That Will Blow Your Mind

Demand generation is a discipline that is constantly evolving. Buyer behavior, technological advances, and the emergence of new platforms and avenues for meaningful customer connections keep the demand marketer in an everlasting state of strategical flux.One of the best ways to get a view of the current state of demand generation is to pay close attention to data regarding trends and insights from the industry at large. Smart demand marketers rely on data to guide their strategies and focus their efforts.Here are 13 demand generation statistics every demand marketer should know.Marketo Consultant Gray estimates that 50 percent of marketing database content is useless, a finding supported by Integrate’s discovery that 33 percent of contacts in marketing databases are duplicates. Records that don’t represent real opportunities can cost firms between tens and hundred of thousands of dollars each year to support bloated database usage. While demand generation budgets are rising at many firms, lead data validation technologies can divert these dollars away from databases to other demand generation tactics.