180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers

180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their technology stacks. Developed off 180byTwo's AccountLink™ B2B graph, AI, and DAAS solutions; the platform enables B2B and Account-Based Marketers to seamlessly execute and measure marketing programs.
"Since the inception of ABM, marketers have aspired to leverage their most important asset 'customer data' across traditional and digital marketing channels, and with Unifi marketers are finally able to execute against this strategy," said Eric Shaffer, Founder, and CEO of 180byTwo. "Our mission in developing Unifi was to provide marketers with a suite of solutions, and technology partners to simplify and accelerate the orchestration of their omni-channel marketing programs and to drive meaningful, measurable and repeatable long term results. Although Account-Based Marketing has exploded over the past few years, companies have continued to struggle with fragmented point solutions putting further pressure on their resources and expertise, which is what Unifi is built to solve."