On February 21, 2023, Momentum ITSMA, the world's top B2B growth consulting firm and pioneer of Account-Based Marketing, introduced the 2023 Marketing Excellence Awards program.
This year, the program recognizes outstanding performance in eight crucial and strategic aspects of B2B marketing, with a particular emphasis on growth and innovation with high-value services and solutions. In addition, acknowledging the growing importance of Account-Based Marketing (ABM) in the B2B marketing sector, this year's program features two new ABM categories and six other marketing impact categories.
For 26 years now, the prominent accolades in the growth achieved through excellence have acknowledged exceptional, innovative programs that display comprehensive market understanding, original methodologies, and significant business influence on crucial aspects of strategic B2B marketing. Among the recipients of these awards last year were Tata Communications, Salesforce, Persistent Systems, Verizon Business, TCS, ServiceNow, Tech Mahindra, IBM, Ericsson, O2 Business, Avanade, Infosys Cobalt, Kyndryl, Epcon Franchising, Bombora.
May 5, 2023, is the deadline for submissions.
2023 AWARD CATEGORIES
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Advancing Thought Leadership
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Building Best-in-Class Marketing Organizations
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Driving Strategic Growth
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Leveraging Customer Research
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Enabling Sales
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Strengthening Executive Engagement
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Embedding an Account-Based Culture
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caling ABM Programs
Momentum ITSMA will recognize two winners in each category:
Apart from choosing two winners in every category, Momentum ITSMA will also recognize two outstanding submissions from small to medium-sized enterprises. These awards will be granted to two companies that generate less than $500 million in yearly revenue, irrespective of their category.
About Momentum ITSMA
Momentum ITSMA, a leading consulting firm in B2B growth and the trailblazer in Account-Based Marketing (ABM), has been instrumental in driving over $100 billion in revenue growth for clients through the development of go-to-market programs, implementation of Account-Based Marketing strategies, and facilitating teams to enhance their client-centric approach. The firm introduced the ABM concept to the world two decades ago and has since helped clients achieve unprecedented growth, including doubling NPS and accelerating sales velocity. Additionally, the company has trained and certified over 3,000 practitioners worldwide and successfully generated $100 billion in revenue growth for clients.