3 ways to elevate your email marketing campaigns

Before you read this post, let’s do a quick experiment. How are many unread marketing emails currently in your email inbox? And, if you’re one of those “inbox zero” people, how many did you automatically delete without reading the subject line? My point is this: Writing marketing emails that actually get read is hard work.  According to a recent report, an average office worker receives 121 emails a day. As a business, it’s important to remember this statistic when communicating with current or potential customers. We can’t assume that our audience is sitting at their desk all day, waiting anxiously for our next marketing email. We must be strategic in when, how, and why we send emails to people in our database. So, how do you create email marketing campaigns that result in higher open, click-thru, and response rates? Here are a few important keys: 1) Research and test when is the best day and time to send your emails When are people most likely to actually open your emails? Recent studies show that Tuesday and Wednesday have tied for the best email send day in the B2B market. However, the best advice I can give is to test different times and days with your specific audience. Knowing what time and day your audience is most likely to open the email is a simple way to take your email campaigns to the next level.