4 Inbound Marketing Tools For Your Non-Profit

Because some non-profits run on shoestring budgets, marketing often takes a back seat to other issues that are seemingly more pressing. Some organizations believe they can’t afford to spend any money on technology, while others think that marketing budgets should be spent on direct mail because it has worked in the past. Unfortunately, past performance doesn’t always predict future results. Future-thinking non-profit organizations, however, will set aside these and other objections and take a hard look at incorporating an inbound marketing plan that will work to move them forward. Your inbound marketing plan should not only attract potential donors but continue to increase awareness, delight and inspire supporters, and eventually turn them into promoters of your cause.