5 Basic B2B Marketing Tactics That Deliver Big Results

I know far from everything about B2B marketing. However, over the past decade of yielding to the latest demand-gen “hacks,” content marketing trends and cutting-edge marketing tech, I’ve discovered a few rather basic activities will always deliver meaningful results in a big way if you approach them correctly.While some might see these as stating the obvious, it's amazing how many times marketers forget these tried-and-true techniques in pursuit of the latest shiny object.Whether you’re conducting interviews for an article you're writing or trying to gain insights for a research report, regular interaction with prospects and customers provides several benefits. First, these conversations often unveil new ideas, angles and counterperspectives that help you hone your message. And anyone who has spent significant time as a content marketer knows that coming up with new topics to write about is no easy obstacle.