5 Ways To Use Facebook To Boost Sales

Facebook Advertising can be of real value, particularly for companies and brands who sell directly to the consumer, with 2.23 billion monthly active users on the platform worldwide. The average person spends nearly two hours a day on Social Media, and so by targeting them by using a channel such as Facebook can prove to be extremely effective. But how can brands capitalize on the time spent on social media in order to boost sales? Delivering the right information to your audience at the right time can be key in how well a campaign performs. Think about when your target audience is online. If you know your audience is in full-time employment and work between 9 am and 5 pm, then don’t post at this sort of time! Target them when they are most active such as when they wake up when they’re commuting, or in the evenings when they are scrolling through their social media channels while watching TV. However, consider the information you are giving to them at those times. Is your audience really likely to buy from you first thing in the morning? No? Then use your ‘morning’ post to greet them, remind them of your product and ‘warm’ them, leading them down the path to conversion throughout the day.