6sense Predictions Available for Marketo Account-Based Marketing

6sense, the industry's leading predictive intelligence platform for B2B marketing and sales and a Marketo LaunchPoint partner since 2014, announces additional capabilities to integrate 6sense predictions into Marketo's new Account Based-Marketing solution.  The combination of 6sense with Marketo ABM provides B2B marketing and sales teams with the ability to target accounts in active buying cycles. With 6sense scores and buying stages integrated into Marketo, joint customers can create targeted account-based campaigns informed by predictive insights. 6sense predictive intelligence adds a layer of insights over all activity to determine with precision which accounts to focus on for a holistic ABM strategy.  For leading B2B organizations, ABM has become a dominant strategy to ensure high-value target accounts are being marketed to in a way that is highly personalized and specific. As ABM adoption has soared, the selection process to identify target accounts has become the most critical component driving beneficial outcomes at scale. The introduction of 6sense predictive intelligence allows organizations to build lists within Marketo not only based on static look-alike firmographics, but upon predictive detection of active buying cycles that indicate a business need and time-based propensity to purchase.

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