7 Ways To Target Millennials Through Content Marketing

Millennials are an interesting bunch. We get a lot of hate from older generations, especially in the workforce, mostly due to accusations of self-involvement, entitlement, or an over-reliance on technology to go about our lives. These negative characteristics may be evident in anecdotal situations (and, quite honestly some empirical data as well), but they leave out some of the positive characteristics, such as a stronger-than-average sense of social justice, greater incredulity when it comes to facts and information, and better tech-based skillsets.