8 INBOUND TACTICS FOR ACCOUNT-BASED MARKETING

Remember, account-based marketing is an approach to marketing in which you send highly tailored messages to a select group of targeted accounts who are a good fit for your company. Rather than waiting for those leads to come to you, ABM meets them where they are in order to demonstrate how well your solution can solve for their specific challenges. As such, it seems to be a rather outbound approach to marketing. However, as with anything, it's possible to tie account-based marketing into your inbound marketing philosophy to make it even more successful. Here are eight inbound tactics for account-based marketing to add to your next campaign. The first goal of account-based marketing is to find the best people at each target company to start a conversation with through this campaign. Though targeting a completely cold lead who has never interacted with your company would be an outbound approach, you do have some other, more inbound options.