8 Ways Marketing and Customer Support Are The Same in B2B

There is a fundamental difference between companies who sell to businesses (B2B) and companies who sell to individual consumers (B2C). Your approach is different, your tools are different (or at least they should be), and processes are often different as well. To paraphrase our friends at the leading business software comparison site G2 Crowd, “Treating B2B and B2C like they’re the same is a recipe for disappointment”. Speaking of G2 Crowd, they recently put together a fantastic B2B Marketing Guide – if you are in marketing, sales, or even customer service at a business to business organization, we highly recommend this guide. Aside from the great marketing tips, we were most interested in the vast array of similarities in B2B marketing and B2B support. We both deal with the same issues, challenges, and differences, because at the end of the day working with other businesses is, well – different. Read on to see the list of 8 ways marketing and support are different for B2B.