A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand

Often overlooked, email marketing can be a game-changer if used correctly. Surveys indicate that it can drive up to four times higher ROI than other channels like social media. Part of the reason why this platform is so effective is that potential customers are already in the awareness or consideration stage. Most, if not all, of the email subscribers already know about the brand emailing them, which makes nurturing or closing the lead much easier and faster. They may just need a little push to convert. On the other hand, email can help bring existing customers back to the store for repeat purchases. Whether you’re trying to close a potential customer, nurture an existing one, or increase the customer average order value, newsletters are key to grow a business. Also, this medium is less expensive than paid ads because it just requires a small budget to pay for the newsletter platform.