Aberdeen Group Delivers Account Data & Related Content for 100s of Tech Categories in Its New 'Lead Essentials' SaaS Platform

Aberdeen Group announces a combined account data and content platform, Lead Essentials, to enable tech marketers to more efficiently find and engage with active buyers while they are in-market to purchase specific technology products. Lead Essentials enables Aberdeen Group to provide account-based "engagement science" services to its users by matching account purchase-intent data with an extensive library of tech-specific content to enable on-demand tailored communications specific to each account's unique needs and interests.