Aberdeen Group Partners With Bombora to Offer B2B Intent Data

In an increasingly content-driven world, intent data is the differentiator to make marketers and sales teams successful. Recognizing this, Aberdeen Group, the market leader for technology industry data, predictive analytics, and premium content has announced a strategic partnership with Bombora, the leading provider of B2B demographic and intent-based data. "Given Bombora's unique knowledge and reach across the B2B universe, this partnership makes perfect sense," said Aberdeen Group's CEO, Gary Skidmore. "Bombora's intent data, combined with our significant technology data set and integrated content marketing engine, will allow B2B executives to understand not only whom to target, but what to say to them in a very refined and timely way." The incorporation of Bombora's company-level 'Intent Surge' data will enrich Aberdeen Group's technology data set, enabling further refinement of its lead generation and targeting solutions. Aberdeen will also use Bombora's data to help customers understand and leverage content topics that are spiking in popularity among specific contacts, companies or industry segments. Using this additional layer of insight, B2B marketers will be able to create relevant content and enter conversations with companies and contacts when they are interested in hearing about these topics.