Account Based Data
Sprinklr | September 18, 2023
Sprinklr, a leading unified customer experience management (Unified-CXM) solutions provider, has unveiled its latest platform release, version 18.8. This significant update integrates Sprinklr's AI+ platform with Google Cloud's Vertex AI and OpenAI's GPT models, making it accessible to all customers. Release 18.8 boasts over 700 new features and enhancements across four essential product suites, Sprinklr Service, Sprinklr Insights, Sprinklr Marketing, and Sprinklr Social, positioning Sprinklr at the forefront of modernizing enterprise customer experience management.
In the Sprinklr Service suite, generative AI boosts contact center efficiency, automating insights identification, suggesting actions, and simplifying quality management with auto-created scoring parameters. Version 18.8 introduces Generative AI for Conversational Analytics 2.0, highlighting contact drivers and spotting speech issues. Conversational AI+ powered by generative AI enables dynamic dialog creation, while agents can personalize shopping experiences in real-time during video calls, adding products and advanced features to customer carts.
Within the Sprinklr Insights suite, the release features an AI-powered insights assistant that provides root cause information and actionable recommendations. It also includes Generative AI-Powered Automatic Summarization, which summarizes conversations and content, highlighting key details and reducing review time. The ability to capture conversations and content from major Chinese social apps further extends source coverage.
Users can benefit from effortless ad content creation, with the Sprinklr Marketing suite making it easier to generate engaging ad content quickly and efficiently at scale. Dynamic content adaptation allows for seamless modification of existing content to meet specific needs, including tone, length, and translation. The platform also streamlines UTM tracking for non-social content and offers optimized management of Google Discovery Ads for a native ad experience.
Additionally, the Sprinklr Social suite enhances social media engagement and governance with industry-leading governance features, new Slack integration, and automated video optimization capabilities. These enhancements collectively reinforce Sprinklr's commitment to providing businesses with powerful tools to streamline operations and improve customer engagement.
Sprinklr AI+ represents a significant leap in generative AI capabilities, providing a comprehensive solution for customer service, insights, social media management, and marketing while maintaining enterprise-level governance, security, and data privacy. The refined appeal of Sprinklr AI+ lies in its user-friendliness; clients can leverage the power of Generative AI with minimal workflow modifications. It instills confidence by ensuring accuracy, security, and privacy within the Sprinklr platform. This flexible AI-everywhere offering combines Sprinklr's specialized AI models with top-notch generative AI capabilities, promising enhanced productivity, informed decision-making, and superior customer-facing team experiences.
About Spriklr
Sprinklr is a prominent enterprise software company specializing in optimizing all customer-facing operations. Powered by advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform empowers businesses to consistently deliver human-centric experiences across every customer interaction, leveraging modern communication channels. With its headquarters in New York City, the company boasts a global workforce dedicated to enhancing customer experiences.
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Account Based Analytics
Momentum ITSMA | September 07, 2023
As anticipation builds for the forthcoming Marketing Vision conference in Boston on November 14, eminent B2B marketing leaders will step into the limelight to be recognized for their exceptional performance across a variety of marketing initiatives.
Momentum ITSMA, a pioneer of account-based marketing and a global B2B growth consultancy and analyst firm, has announced unveiling the finalists for the Marketing Excellence Awards (MEAs).
The Momentum ITSMA MEAs continue to recognize high-performing B2B marketing programs in their 26th year. The MEAs honor ambitious sales and marketing executives who contribute to the success of businesses.
The finalists for the 2023 Marketing Excellence Awards are:
Advancing Thought Leadership: IBM, Microsoft, Locus.sh, NTT DATA, PwC.
Building Best-in-Class Marketing Organizations: Autodesk, Tata Consultancy Services, Luxoft a DXC Technology Company, Tech Mahindra, S&P Global Market Intelligence.
Driving Strategic Growth: Dell Technologies, HCLTech, Fusion Connect, Tata Consultancy Services, Wipro.
Embedding an Account-Based Culture: BT, Gainwell Technologies, Luxoft a DXC Technology Company, IBM, Salesforce.
Enabling Sales: Google Cloud, Ricoh North America, OneTrust, ServiceNow, Tech Mahindra.
Leveraging Customer Research: CRB, Kyndryl, Fujitsu, Thoughtworks.
Strengthening Executive Engagement: Google Cloud, Accenture, Red Hat, Tech Mahindra, ServiceNow.
Scaling ABM Programs: Dell Technologies, Google Cloud, FIS, Fujitsu, IBM, Kyndryl.
A panel of international marketing leaders and specialists will determine the winners of each category. These will be revealed at the Awards Ceremony during Momentum ITSMA's Marketing Vision conference on November 14, 2023.
Last year's diamond and gold winners included Bombora, Avanade, Cobalt, Ericsson, IBM, Infosys, Kyndryl, O2 Business, Epcon Franchising Persistent Systems, Tech Mahindra, Salesforce, Tata Communications, Tata Consultancy Services, ServiceNow, and Verizon Business.
Dave Munn, Partner at Momentum ITSMA said,
For 26 years, our MEAs have been the hallmark of celebrating B2B marketing excellence. This year, we're excited to recognize the finalists, not just for their outstanding results, but also for their prowess in navigating the ever-changing currents of the business landscape.
[Source – Cision PR Newswire]
About Momentum ITSMA
Momentum ITSMA, a leading provider of strategic services, empowers ambitious companies to outperform in the market by excelling in client acquisition, growth, and retention. The company specializes in delivering research, consulting, and learning services designed to analyze client needs, build effective go-to-market teams, and optimize strategic accounts for enhanced market share. In addition, Momentum conducts comprehensive market research, offers valuable insights vital for informed decision-making.
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Core ABM
Forrester | September 20, 2023
Forrester has announced unveiling the full conference agenda for its upcoming B2B Summit EMEA event, scheduled to take place both in London and virtually from October 9th to 11th, 2023. Against the backdrop of ongoing economic fluctuations, the event will emphasize the shift from short-term objectives to the development of strategies fostering consistent, long-term customer and buyer value. Additionally, it will provide best practices for harnessing generative AI for sales and marketing transformation.
The event will serve as a platform for B2B marketing, sales, and product leaders to delve into fresh research, models, and insights aimed at propelling growth in a fiercely competitive market. Participants will gain insight into the intricacies of enhancing cross-functional alignment, a critical yet challenging aspect of growth, particularly in a dynamic environment marked by evolving buyer demands, economic unpredictability, and relentless competition. Attendees can look forward to accessing valuable content designed to enhance the efficiency and effectiveness of individuals, processes, and overall performance.
Noteworthy keynotes and sessions include:
Winning with Generative AI: Transforming Sales and Marketing
Introducing Forrester’s B2B Customer-Obsessed Growth Engine.
It’s About the Customer — How Marketing and Sales Integrate for Success.
The State of B2B Marketing Measurement 2023.
Get Ready for The Age of Cookieless Marketing
Moreover, Forrester will take the opportunity to honor the winners of its B2B Return On Integration Honors and B2B Programs of the Year Awards. These accolades will recognize organizations that have achieved remarkable success in their marketing, sales, and product functions, resulting in substantial revenue growth. For those attending the event in person in London, a comprehensive range of benefits awaits, including access to all sponsors and onsite content. This encompasses facilitated discussions, special sessions like the Executive Leadership Exchange, and several sessions focused on diversity and inclusion.
Attendees participating in the B2B Summit's digital experience will enjoy full access to all conference sessions, spanning keynotes, track sessions, case studies, and sponsor presentations, all accessible via the event platform.
Paul Ferron, Vice President and Research Director at Forrester, said,
Factors such as new privacy laws, generative AI’s rapid rise, and internal and external pressures to drive business growth quickly are putting tremendous pressure on B2B leaders. At B2B Summit EMEA 2023, marketing and sales leaders will learn how to make smart decisions to enable greater success for their business.
[Source – Business Wire]
About Forrester
Forrester is recognized as one of the most influential research and advisory firms worldwide, providing guidance to leaders in various domains, including technology, customer experience, digital, marketing, sales, and product functions. The organization assists these leaders in leveraging customer-centric approaches to drive growth. Through Forrester's exclusive research, consultancy services, and events, leaders across the globe are empowered to take bold initiatives in their professional roles, effectively navigating change and placing customer satisfaction at the core of their leadership, strategy, and operational practices. Forrester's unique insights are grounded in extensive annual surveys involving over 700,000 consumers, business leaders, and technology professionals on a global scale.
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Buyer Intent Data
InMoment | September 25, 2023
InMoment, a prominent provider of Experience Improvement (XI) solutions, has announced that it has partnered with a worldwide leader in digital experience analytics, Contentsquare, to help businesses visualize customer experiences (CX) in order to add an additional layer of analysis and visualization for revealing digital experience behaviors.
Managing Director of InMoment North America, Mehul Nagrani, said,
In today’s world where consumers research brands and purchase products & services digitally, our collaboration with Contentsquare and their digital analytics tool suite combined with our text analytics and AI-powered platform is key to enabling businesses make even more informed decisions across all customer touch points.
[Source – Business Wire]
Nagrani stated that, together with their technology and expertise, they are poised to unlock new dimensions of user experience, and they cannot wait to see what the future holds.
InMoment's XI Platform and integrated CX strategy collect data signals from various sources and leverage award-winning AI-powered tools for richer analytics. Through their collaboration with Contentsquare, CX teams and marketers gain valuable insights into user behavior and in-page experiences for website and mobile app visitors. Contentsquare's suite of advanced digital experience analytics tools and Session Replay capabilities enable teams to identify specific pain points in the customer journey, facilitating quicker, data-driven actions to further enhance the customer experience.
Executive Vice President of Global Business Development & Partnerships at Contentsquare, Gilad Zubery, stated,
Contentsquare’s suite of advanced digital experience analytics tools is connected perfectly with InMoment’s, which drives business growth and value through an integrated customer experiences approach using AI and strategic expertise to assist businesses contextualize their data and prioritize their business efforts across the whole customer journey. We are very proud and thrilled about this partnership!
[Source – Business Wire]
The collaboration between InMoment and Contentsquare empowers businesses to gain a deeper understanding of user behaviors and issues beyond the digital experience. This enhanced insight enables them to make informed decisions about when and how to engage with customers effectively.
About InMoment
Headquartered in South Jordan, Utah, InMoment is a leading Experience Improvement (XI) solution provider. The company's mission revolves around assisting clients in enhancing experiences at the critical intersection of customer, employee, and business needs. At the core of their operations lies the connection of clients with their most essential priorities, accomplished through a distinctive fusion of data, technology, and human proficiency. Leveraging their cutting-edge technology platform, extensive domain knowledge, and worldwide teams of specialists, they bring a distinct emphasis on Experience Improvement (XI) to enable clients to seize pivotal moments.
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