Account-Based Marketing: Getting the Most Out of Social Media
Business 2 Community | August 07, 2017
When you bake a chocolate cake, missing one ingredient can lead to disaster. Without baking powder, it goes flat. Without the sugar, it’s bitter. The same applies to the outreach tactics for account-based marketing. When you mix them together, they all work harder. I’ve previously written about two ingredients for successful account-based marketing — phone calls and personal emails. Today, let’s dig into the third ��� social media. How do you leverage social platforms the right way?