CORE ABM

Account-Based Marketing Market 2021 to See Impressive Growth by 2025

Adroit Market Research | April 27, 2021

The most recent Account-Based Marketing Market gives a careful outline of the market. The Account-Based Marketing Market distinguishes industry patterns, decides brand mindfulness and impact, gives industry experiences, and gives serious insight. This market report directs an evaluation of the development rate and market worth of the business dependent on market elements and development drivers. Given this data, the market is fragmented into different classifications, addressing the biggest piece of the pie over the estimated time frame. Record Based Marketing Market study is the consequence of different logical strategies used to infer important data. These analytic figures incorporate the SWOT technique and Porter's Five Force Model. The report features key development impetuses and productive freedoms that are basic to improving the business' income age. Likewise, a few systems are executed to address the difficulties and dangers in this industry.

Significant organizations present in the worldwide Account-Based Marketing Market incorporates:: Demandbase, InsideView, 6Sense, Act-On Software, AdDaptive Intelligence, Albacross, Celsius GKK International, Drift, Engagio, Evergage

Market Dynamics

The cooperations of organic market powers in this market and the components affecting them have been investigated. In this statistical surveying, we have considered the inward and outside factors affecting the market regarding development. Exact appraisal of successful assembling innovation, promoting innovation, piece of the pie size, development rate, size, income, deals, and worth chain examination. The examination report sees the previous presentation of the worldwide Account-Based Marketing Market, the latest things in worldwide exchange, inborn qualities of the worldwide Account-Based Marketing Market, and development openings in the Account-Based Marketing Market industry to increase the creation and improve sends out from the current level. The Account-Based Marketing Market is required to observe a slight log jam because of worldwide terminations in 2020, and the COVID-19 pandemic has supported stir rates and disturbed for all intents and purposes each industry.

The worldwide wrap-on-a-chip Account-Based Marketing Market is seeing huge disturbance and elements changing with explicit references to patterns and request elements that arose in the repercussions of the COVID-19 pandemic.

The business report additionally breaks down the potential and advantages, openings and difficulties, imperatives and dangers of the worldwide and key local business sectors. The Account-Based Marketing Market drivers and market imperatives assessed around here report perceiving how the item has been used the ludicrous period and give appraisals to future use. It at that point depicts the serious scene as far as industry pioneers, arising contenders, and new participants. What's more, considering the turmoil brought about by the Covid-19 pandemic, the investigation incorporates an assortment of plans to adequately explore the dubious occasions.

Spotlight

As big and important as they are, your digital marketing strategy should not just be all about Twitter and Facebook. This is true whether you’re a big brand, SMB or startup, and it doesn’t matter if you’re a B2B or B2C company.


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ACCOUNT BASED DATA

Folloze and repliCMO to Offer Innovative B2B Revenue Solutions

Folloze, repliCMO | June 15, 2022

Folloze today welcomes repliCMO as its newest alliance partner, with a focus on B2B enterprises in the Asia-Pacific region. The two companies will create new B2B revenue solutions that help enterprises in APAC compete and win in a new digital-first marketplace. The global pandemic accelerated digital transformation and changed the nature of B2B buying and selling forever. As a result, marketing teams are now owning more of the lead-to-revenue cycle. The Folloze platform makes it easy for marketers to plan and launch any revenue-generating program and tactic across a buyer journey that's now 100% digital. The platform harnesses customer and intent data with personalized content experiences to power demand centers and landing pages, high-touch events, channel programs, ABM, cross-sell and upsell, and much more. repliCMO brings strategic marketing expertise, alliances, and smooth execution systems to enterprise clients, effectively extending the capabilities and reach of the chief marketing officer (CMO) function. Together, Folloze and repliCMO will leverage these respective strengths to help enterprise companies reimagine their GTM and better align with the digital-first expectations of today's modern B2B buyer. "We now operate in a world where the B2B buying journey is 100% digital," said Etai Beck, CEO and Co-founder at Folloze. "We now operate in a world where the B2B buying journey is 100% digital," said Etai Beck, CEO and Co-founder at Folloze. "repliCMO shares our vision of reimagining the buyer journey through the activation of customer data and the automated delivery of personalized experiences with high-value human engagement. Their strong enterprise B2B track record, and established footprint in the APAC region made the prospect of collaborating a clear win. Together, Folloze and repliCMO are the natural solution for clients seeking new ways to stand out in a crowded digital landscape." "Marketing has always been more than a service — in a world where there are multiple products in a single category, it's marketing intellectual property (IP) that creates the brand and differentiates it in the minds of customers," said Ruchika Rana Malhotra, Founder and CEO of repliCMO. "Particularly at a time of intense IPO and funding activity in APAC, brand is a significant driver of value. Together with Folloze, we can help enterprise CMOs smartly structure their account-based marketing strategies and deliver on them with focused, appealing, and relevant digital content, ultimately making the buyer journey easier." About Folloze Folloze builds the leading B2B Buyer Experience Platform. With Folloze, sales and marketing teams can quickly create rich, personalized, and value-added experiences that maximize the revenue impact across the entire customer journey. Top B2B brands -- including Autodesk, RingCentral, Cisco, and ServiceNow -- trust Folloze to boost customer engagement, revenue growth, and expansion across their target accounts. To learn more, visit https://www.folloze.com/. About repliCMO repliCMO is a management consulting firm specializing in marketing IP creation and delivery in the B2B space. repliCMO's forte is creating marketing IP for technology and emerging technology ecosystems- Fintech, Cybersecurity, SaaS, Cloud computing, Proptech, Infratech, AI, AR, IoT & Blockchain. To learn more, visit https://www.replicmo.com/.

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ABM ACCOUNTS

6sense Momentum Continues with Record-Breaking Performance for Third Consecutive Year

6sense | March 11, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced continued momentum and adoption of its platform, resulting in its fourth consecutive year of record-breaking growth. 6sense revenue has more than doubled year-over-year, while its customer base and global workforce increased by more than 200 percent, driving significant momentum into 2022. "Our success this past year is a direct reflection of the remarkable revenue growth and business impact our customers report from using 6sense," said Jason Zintak, CEO of 6sense. "Our success this past year is a direct reflection of the remarkable revenue growth and business impact our customers report from using 6sense," said Jason Zintak, CEO of 6sense. "We have a responsibility to our customers, partners, and each other to deliver on our bold vision to transform the way B2B revenue teams go-to-market with data, insights, and orchestration capabilities at the core. I'm incredibly proud of this team and the passion that each person brings to creating value for our customers." Reaches Valuation of $5.2 Billion 6sense closed on two rounds of funding in FY2022. In March 2021, the company closed its Series D funding round of $125 million, with D1 Capital Partners being the lead investor with participation from Sapphire Ventures, Tiger Global, and the company's existing investor, Insight Partners. In January 2022, the company announced it had closed $200 million in a Series E funding round, more than doubling the company's valuation to $5.2 billion. This round was co-led by new investors Blue Owl and MSD Partners and included the addition of investors SoftBank Vision Fund 2, B Capital Group, Franklin Templeton, and Harmony Partners. Existing investors Insight Partners, Tiger Global, D1 Capital Partners, and Sapphire Ventures also participated. Acquisitions Showcase Industry Leadership To reaffirm the company's commitment to lead the RevTech revolution, 6sense made three significant acquisitions. The first was AI-based revenue intelligence platform Fortella, which, with the 6sense platform, adds essential pipeline planning, forecasting, and measurement capabilities to further empower B2B marketing leaders to achieve their pipeline and revenue goals with greater predictability. 6sense also acquired Slintel, the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. This acquisition positioned the company to provide the most comprehensive B2B buyer intelligence and AI-powered insights available in the market. And finally, most recently, the company acquired AI-driven email marketing platform Saleswhale, extending the engagement channels available in the 6sense platform. Platform Enhancements and Expanded Ecosystem In early 2021, 6sense leaders committed to accelerating their already aggressive product roadmap, executed against their vision, and have delivered significant value to customers through several product, platform, and partner enhancements: Funnel Insights Reporting allows marketers to assess the health of their revenue generation funnel, with the ability to drill down into each funnel stage to diagnose performance gaps and identify the most effective activities leading to revenue growth. The new Recommended Actions Dashboard elevates immediate, impactful actions for sales teams to take, reasons to take them, and makes it easy to do so with a couple of clicks saving hours of manual research and removing the guesswork for sales teams. Slintel has been added as a technographic and contact data provider within the 6sense platform. The AI combines various sources to identify the unique digital signatures of technologies companies use, allowing Slintel to produce exceptionally accurate and deep technographic profiles. 6sense customers can now leverage this data in segment filters to indicate the "Technology Used" at target accounts. The addition of native intent data from Bombora, G2, and TrustRadius, demonstrates 6sense's commitment to powering the revtech engine with the most extensive buyer intent data. During FY2022, 6sense expanded relationships with its robust and growing ecosystem of partners, including Bombora, Drift, G2, Mediafly, PathFactory, TrustRadius, Salesloft, and others. Customers benefited from more than 50 meaningful updates to the 6sense platform over the past year. The Industry Takes Note of 6sense's Impact Throughout FY2022, 6sense generated acclaim for its platform from several third-party organizations. 6sense was recognized as a Leader in the 2022 Gartner Magic Quadrant for Account-Based Marketing Platforms Report, based on the company's Completeness of Vision and Ability to Execute. The company was listed on the Forbes Cloud 100 list, which ranked the top private cloud companies. 6sense also made it onto the Inc. Best Workplaces 2021 list for the third year in a row for supporting its employees and keeping them engaged through the pandemic. Other recognitions 6sense received last year include: G2 leader in 11 2022 Winter Grid Reports #3 Best Place to Work in 2022 (Glassdoor's Employees' Choice Awards) #1 Top Private Cloud-Computing Companies (Battery Ventures) Company for the Happiest Employees, Best Perks & Benefits, Best Culture, Best for Women and Best for Diversity (Comparably) Best CEO (Glassdoor and Comparably) About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. The 6sense B2B platform captures anonymous buying signals, predicts the right accounts to target at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, G2, TrustRadius, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. Learn more at 6sense.com.

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ACCOUNT BASED EXECUTION

Influ2 Named in New Tech Report for Account-Based Platforms and Outlines a Vision for the Future of B2B Marketing

Influ2 | April 01, 2022

Influ2, the first Person-Based Advertising (PBA) platform, today announced that independent research firm, Forrester, cited it as an early stage B2B solution in the ‘New Tech: Account-Based Marketing, Q1 2022’ report. The report analyzes Account-Based Marketing (ABM) vendors and addresses specific gaps in the marketing technology stack that are fundamental to deploy ABM strategy. “We’re proud to be recognized by Forrester as an early stage solution in ABM, which continues to be a key strategy for B2B marketers. Since we first launched, we’ve been driven to help marketers more effectively target their prospects - as that’s the foundation of any successful campaign" said CEO and Co-founder Dmitri Lisitski. “But, instead of solely focusing on reaching individuals, we have moved toward helping marketers reach buying groups. Because in B2B purchasing decisions are never made by just one person, so you must have consensus of the group.” Furthering its commitment to evolving ABM, Influ2 plans to unveil an end-to-end Buying Group Marketing (BGM) solution towards the latter half of 2022. This solution will give marketers the ability to monitor engagement and sentiment across buying groups to help them provide sales and marketing experiences that reflect where targets are in their purchasing journeys. This transformative B2B marketing solution will also help B2B marketers better reach key decision-makers and buying groups at their target accounts. A Roadmap to the Future of ABM Influ2 painted a vision of the future for B2B marketing at the recent 2022 B2B Marketing Exchange (B2BMX) conference. The company hosted a ‘Lunch and Learn’ entitled BGM is here to rock you! Why Buying Group Marketing is the next big strategy for B2B. During the interactive session, Lisitski highlighted the industry trends driving BGM and how attendees can apply it to their own marketing strategies. “When we launched Influ2, our initial idea was to forget ABM because a better approach to marketing could be taken. There’s an urgent need for a holistic purchasing experience, and a Buying Group Marketing approach helps marketers deliver a coordinated journey to a group of individuals, and allows marketers to build strategies with groups of stakeholders in mind.” The conference was held in Scottsdale, AZ from February 28th to March 2nd and Influ2 was a platinum sponsor of the event. B2BMX Community Raises Funds to Support the Kyiv School of Economics (KSE) Charitable Foundation At the conference, Influ2 partnered with Demand Gen Report and the #B2BMX community to raise $20,000 in support of the Kyiv School of Economics (KSE) Charitable Foundation. “As a national and with Influ2's business roots in Ukraine, I'm deeply saddened by the current situation.That’s why we’re committing funds to KSE. This is an organization that our Ukrainian team has actively worked with, and it’s focused on using its institutional capacity to ensure the most effective and targeted use of funds for humanitarian purposes,” said Lisitski. “While challenged, our Ukrainian team remains determined, resilient, and courageous, and we’re glad we can support this meaningful effort.” KSE’s humanitarian aid campaign has raised $15,000,000 to date, with the goal of raising money to help distribute 300,000 First Aid kits for Ukraine’s civilian volunteer defense forces. Contributions can be made at: https://kse.ua/support/donation. About Influ2 Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-markers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit influ2.com.

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ACCOUNT BASED DATA

Demandbase Hires Brewster Stanislaw as Chief Product Officer; Adds Even More Caliber to Executive Team

Demandbase | December 16, 2021

Demandbase, the B2B go-to-market leader, today announced it has welcomed Brewster Stanislaw on board as chief product officer. The seasoned operator and entrepreneur has made an impressive name for himself over the past decade in the MarTech world, serving most recently as director of product at Google. In this role, he was responsible for the MarTech stack that helped scale Google Cloud to $20 billion at ~50% annual growth. Stanislaw brings his extensive experience, technology expertise, and industry knowledge to Demandbase’s B2B go-to-market suite. His addition to the executive team signals that the company is planning to invest deeply in product and innovation to continue delivering the most comprehensive, innovative B2B go-to-market solution on the market. “As a long-time participant in the MarTech ecosystem, I’ve always admired Demandbase from afar. But when I ran marketing systems in a previous role, I saw first-hand just how transformative Demandbase’s solution for B2B go-to-market orgs is. So when the opportunity arose to join the company and build on its already impressive successes, I jumped at the chance, ” said Stanislaw, chief product officer at Demandbase. “Digital transformation is fundamentally reshaping the way GTM teams engage with customers and Demandbase is defining that future. The company is already growing rapidly through relentless innovation and a steadfast commitment to customers and I’m deeply excited to work with the team, our customers, and our partners to further accelerate that progress.” Prior to his position with Google, Stanislaw was head of product and strategy at Adobe, where he conceptualized the company’s B2B Customer Data Platform. He came to Adobe via the consecutive acquisitions of Marketo and Bizible, where he served as vice president of product and strategy. Previously, Stanislaw spent time as co-founder & chief executive officer at Inside Social, until its acquisition by Simply Measured where he served as Head of Product before it was acquired by Sprout Social. “All it takes is one glance at Brewster’s resume to know he’s the real deal,” said Gabe Rogol, chief executive officer at Demandbase. “Not only does he have extraordinary technology chops, but he’s also served in product-based leadership positions at some of the most exciting and fastest growing companies in existence. We’re getting the best in the industry to oversee and lead our products’ evolution. We’re beside ourselves with excitement at all the possibilities, and welcome Brewster with open arms.” Stanislaw is a Seattle native, who graduated magna cum laude from the University of Pennsylvania in Philosophy, Politics, Economics and in Communication. Outside of his day job, he is an active angel investor, startup advisor, and mentor. About Demandbase Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth.

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Spotlight

As big and important as they are, your digital marketing strategy should not just be all about Twitter and Facebook. This is true whether you’re a big brand, SMB or startup, and it doesn’t matter if you’re a B2B or B2C company.

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