ACCOUNT BASED DATA

Account Based Marketing Software Market Development Trends, Demand, and Industry Forecasts by Companies

Orbis Research | April 20, 2021

The business research on net Account-Based Marketing (ABM) Software market 2021 study report studies today combined with possible drivers as well as the forex market, which is primarily dictated by aspects the organizations compete on the current market, main trends, and Account-Based Marketing (ABM) Software segmentation analysis. This report covers every aspect of the global industry, beginning with key economic data and advancing to a variety of important criteria; by this, the Account-Based Marketing (ABM) Software market is segmented. Account-Based Marketing (ABM) Software business research report evaluates and proposes ideas that the competitive business level of substantial rivalry in each region around the world. Furthermore, the record contains data on the major industry leaders in the Account-Based Marketing (ABM) Software marketplace.

The analysis was closely correlated with essential data in different types of tables and graphs to comprehend significant Account-Based Marketing (ABM) Software industry dynamics, threats, and drivers. The report, which is reprinted with the review, also covers the current Account-Based Marketing (ABM) Software industry size and growth trend over the last few decades.

The report provides a good image of the current state of Account-Based Marketing (ABM) Software Market 2021, as well as forecasts for the immediate future of this industry Account-Based Marketing (ABM) Software. It focuses on the Account-Based Marketing (ABM) Software industry factors, growth, dynamics, constraints, and forecast for the period 2021-2027. As a result, the outstanding differentiation of these products Account-Based Marketing (ABM) Software is beneficial. Additional clarification of each segment in terms of both Account-Based Marketing (ABM) Software growth speed and marketplace pull indicator desirability.

The detailed information provided by various sections of the Account-Based Marketing (ABM) Software marketplace enables readers to track opportunities and make critical decisions for long-term growth. The study's data focuses on technical progress, available expertise, SWOT and PESTEL analysis, and the changing structure of the Account-Based Marketing (ABM) Software marketplace.

Geographically, this record is divided into several important areas, along with information related to production and use patterns, such as earnings (million USD)along with Account-Based Marketing (ABM) Software market share and increased market speed in these areas, including ten years from 2015 to 2027 (prediction), covering both its Share (percent ) and CAGR due to its predictability.

* Economy dynamics, Account-Based Marketing (ABM) Software economy Manufacturing, opportunities on the Whole costs of the top production Business and advancement trend analysis;

* Account-Based Marketing (ABM) Software company players at the General regional industry and promote synopsis; * in-depth analysis of the most important market players used in Worldwide Account-Based Marketing (ABM) Softw

* Assesses the Account-Based Marketing (ABM) Software industry for innovation, challenges, and strategies to minimize the development threat.

* Understand the market strategies that are now being implemented by leading Account-Based Marketing (ABM) Software companies;

* Understand the many bothering driving and constraining factors in the Account-Based Marketing (ABM) Software market and their effect on the global sector;

* Manufacturing cost construction analysis, company review, technical information, and manufacturing analysis, Worldwide Accreditation

* Worldwide Revenue in the Account-Based Marketing (ABM) Software industry, industry growth, business development, and the size of the consumer consumption market; (Countless Parts) And earnings (Mn/Bn) market division by Account-Based Marketing (ABM) Software merchandise style. Furthermore, the analysis research is coordinated by applications that use historic and projected market share and annual growth rate.

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Orbis Research is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.

Spotlight

WHY SHOULD I READ THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING? Social media is one of the most powerful ways to reach and engage with your buyers today. Because it’s almost universally used—by consumers and brands—social media is one of the most effective (and perhaps cost-effective) channels to connect with your audience Today, social media activity is higher than ever, with the number of users rising by 176M in the last year, based on data from Social Media Today— and that’s only expected to increase. According to eMarketer, 67.4% of internet users worldwide will use a social network this year, and research from Social Media Today shows that 12 new active mobile social users join every second. That means in the time it has taken you to download and start reading this guide, almost 30 new people started participating on social media. And while new social platforms are popular, users typically adopt these platforms in addition to their current platforms, rather than as a replacement.


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ACCOUNT BASED ANALYTICS

Mobiquity Technologies, Inc. Expands its Omnichannel Service Offering

Mobiquity Technologies | December 30, 2021

Mobiquity Technologies, Inc.(NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation advertising, today announced a new end-user feature for MobiExchange (www.mobiexchange.com), the Company’s SaaS platform for digital advertising and data services. Designed in response to existing customer’s evolving digital campaign needs, Mobiquity’s MobiExchange platform now allows marketers to unleash the power of their valuable first-party data and drive greater precision in their digital marketing campaigns by utilizing text messaging (SMS) in addition to it existing suite of programmatic advertising options. Text messaging is considered to be one of the most effective marketing channels but leveraging it as part of an overall campaign can be challenging for many marketers. MobiExchange has integrated SMS services into its platform to offer marketers another channel that leverages their same first-party data in cases where time-sensitive and/or short messages with a simple call to action can enhance meeting their campaign goals. SMS is an essential component of an omnichannel marketing strategy and now Mobiquity allows its clients the ability to target through an additional touchpoint. The marketing dollars currently being spent elsewhere on SMS can now be shifted to Mobiquity, while maintaining uniformed targeting and provide a true one-stop marketing solution. This new feature also allows the user to optimize marketing dollars by focusing on how the recipient wishes to receive his or her messaging. Dean Julia, CEO of Mobiquity Technologies, commented, "Our mission is to provide our customers with a service platform that is affordable, quick to implement, and designed for the end user. The MobiExchange platform was built to enable the quick and seamless integration of new features that will help support clients in the ever-changing digital marketing environment. We are excited to offer all of our customers this new channel to enhance audience reach and optimize campaigns more precisely.” Dean Julia, CEO of Mobiquity Technologies, commented, "Our mission is to provide our customers with a service platform that is affordable, quick to implement, and designed for the end user. The MobiExchange platform was built to enable the quick and seamless integration of new features that will help support clients in the ever-changing digital marketing environment. We are excited to offer all of our customers this new channel to enhance audience reach and optimize campaigns more precisely.” MobiExchange is one of the fastest, easiest, and most affordable ways for small and medium size brands and advertising agencies to enhance and manage a digital media campaign. MobiExchange is a SaaS platform for digital advertising and data services, specifically designed for non-technical personnel to assist them in reaching their target audiences. MobiExchange allows advertiser to turn their offline data in actionable data within minutes and does it without incurring the burden of an expensive in-house tech team. About Mobiquity Technologies Mobiquity Technologies, Inc. is a next generation, Platform-as-a-Service (PaaS) company for data and advertising. The Company maintains one of the largest audience databases available to advertisers and marketers through its data services division. Mobiquity Technologies’ Advangelists subsidiary (www.advangelists.com) provides programmatic advertising technologies and insights on consumer behavior. For more information, please visit: https://mobiquitytechnologies.com/

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ACCOUNT BASED ADVERTISING

6sense Named G2's 2022 Best Software Awards for Marketing Software

6sense | February 10, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced it has been named to G2's 2022 Best Software Awards. 6sense is the top-ranking ABM/ABX platform named to the Best Marketing Products list for 2022. This accolade follows 6sense's December 2021 honor as a Leader across 11 categories in the G2 Winter 2022 Grid Report, including recognition as the number one Account-Based Advertising solution for the fifth consecutive reporting period. These awards, based on feedback from thousands of B2B software buyers and users on G2, recognize the top software choices used by teams. Its annual Best Software List ranks the world's best software companies and products based on authentic, timely reviews from real users. "We're honored to be recognized by customers using 6sense to transform their go-to-market strategy," said Jason Zintak, CEO of 6sense. "We're honored to be recognized by customers using 6sense to transform their go-to-market strategy," said Jason Zintak, CEO of 6sense. "Our mission is to transform the way organizations create, manage and convert pipeline to revenue and that requires a willingness to change. And change requires advocates, champions and evangelists. This recognition is for all the forward-thinking leaders achieving predictable revenue growth with 6sense in the RevTech Revolution." G2 releases their list of best software companies annually to recognize leaders in product performance and user satisfaction. Their annual best of software lists are based on data from more than one million authentic, verified customer reviews written and published between January 1, 2021 - December 31, 2021. Highlights from verified customer feedback on the G2 platform: "Our annual Best Software List aims to guide buyers on their purchasing decisions, knowing they can trust in the credibility and objectivity of our scoring algorithms. We applaud those companies named to our 2022 list, as they've earned the satisfaction among their customers as well as an impressive market presence," said Godard Abel, co-founder and CEO, G2. "6sense is transforming account based marketing and selling. This is what marketers and sellers have been waiting for. Accurate insights and predictions and all the actions you need to orchestrate your end-to-end revenue strategy." "Fuel ABM and your tech stack with 6sense. 6sense has allowed our team to completely REVolutionize your marketing and sales team's processes for B2B marketing. With 6sense your marketing team will be directly supporting the sales team by surfacing in-marketing accounts and helping qualify them and build new pipeline." "6sense enables a modern way to rationalize and manage outreach. My job requires me to cover many different accounts that can be difficult to organize, but 6Sense allows me to prioritize certain accounts based on the intent that a company is exhibiting." About 6sense The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often. Visit 6sense.com for more information.

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ACCOUNT BASED EXECUTION

Buying Group Marketing Pioneer, Influ2, Celebrates 2021 Momentum with 167% Revenue Growth and US Expansion

Influ2 | February 01, 2022

NEW YORK, Jan. 31, 2022 (GLOBE NEWSWIRE) -- Influ2, the first Person-Based Advertising (PBA) platform, today announces tremendous company growth during a record-breaking year, with more than 167% revenue growth, 3xs monthly recurring revenue, 72% employee base increase and an expanded leadership team. Fueled by an $8 million Series A, led by Rally Ventures, Influ2 continues on its mission to build an innovative comprehensive Buying Group Marketing solution. 86% of marketing leaders say digital commerce will be the most important marketing channel for their organizations in the next two years. Influ2 addresses this finding by offering B2B marketers effective digital campaigns that directly engage buying groups, or key decision-makers within a company who influence purchase decisions. “2021 was a pivotal year, and this is a very exciting time for Influ2 because we have begun to move forward with building our Buying Group Marketing solution, which is designed for marketers to help sales people build relationships with buying groups at target accounts with attributable and measurable outcomes,” said Dmitri Lisitski, CEO and Co-Founder of Influ2. “The success in our approach has not only been reflected through our momentum, but also in our continuously growing team and US expansion and we remain deeply committed to our customers and their success.” Influ2 is continuing to grow its Sales and Marketing team. This past year Nirosha Methananda joined as Vice President of Marketing, and most recently Joe McNeill as Chief Revenue Officer. Methananda brings over 15 years of marketing experience spanning multiple disciplines and industries and has a track record of creating and elevating distinctive brands. McNeill is a B2B tech sales leader who has helped multiple companies scale and drive triple digit growth. Influ2 has plans to double its U.S. team to enhance product and service capabilities for its North American clients by the end of 2022. Methananda was recently joined by Principal Analyst of ABM at Forrester, Malachi Threadgill, in a webinar where they discussed how buyer trends are evolving the approach to ABM. “One of the major pain points between sales and marketing lies in identifying exactly who is interested in your products and then engaging with them at the right time. This is a problem that Influ2 connects the dots on through its Person-Based Advertising solution,” said Methananda. “In our discussion, Malachi confirmed that the transformation in B2B buying behavior is increasingly creating a need for a Buying Group Marketing approach. And that there is an impetus for sales and marketing teams to come together to focus on the needs and wants of buying group members. I’m excited to expand the Influ2 brand and product within the category of Buying Group Marketing.” Also, throughout the year Influ2 continued to provide even more benefits to its customers, introducing an updated Buying Group Engagement score, which measures the probability of an account to engage based on their Influ2 activity. The company also added an Audience Discovery capability to help marketers uncover new targets based on their ideal customer profile (ICP), creating a sales pipeline that didn’t previously exist. In addition, Influ2 received its Service Organization Control (SOC) 2 Type 1 Compliance certification designed to ensure that service organizations can securely manage data to protect the interests and privacy of their customers. For more information on Influ2 or to request a demo, please visit influ2.com. About Influ2 Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-markers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit influ2.com.

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ACCOUNT BASED EXECUTION

Contentgine Unveils Groundbreaking Content Indication Platform Enabling Marketers to Gain New Insights into B2B Intent and Content Engagement

Contentgine | February 21, 2022

Contentgine® (www.contentgine.com), the world leader in content-based marketing, today unveiled its Content Indication Platform, also known as "CIP," for use by business-to-business (B2B) marketing and sales teams across 120 major product categories. The online SaaS platform provides access to Contentgine's proprietary and 100% first-party account intent and categorical content insights that allow for expansion and prioritization of target account lists and content consumption intelligence. CIP mines one billion engagement signals quarterly from content interactions with the world's largest B2B library of more than 500,000 case studies, white papers, and eBooks to deliver advanced market intelligence. The platform identifies personalized content consumption patterns of tens of millions of professionals to create smarter target account lists, higher performing content, and better prospect engagement. The CIP platform captures these engagements to determine 360-degree intent—with complete contact, company, and content consumption visibility. In addition, because Contentgine knows the exact asset consumed, it provides industry-leading content intelligence, comparing performance within product categories to give organizations more insights into how their content compares to competitors. "There is a vast amount of actionable information on CIP for marketing and sales organizations to help drive opportunities and return on investment," said Tim Ribich, chief product officer. "There is a vast amount of actionable information on CIP for marketing and sales organizations to help drive opportunities and return on investment," said Tim Ribich, chief product officer. "This information includes which prospects are most active in a specific product category, the specific research behaviors within those prospect accounts, and which content is performing well in the market. These insights ultimately give teams a deeper understanding of product categories and a broader set of data to enhance their lead generation programs and hone their marketing efforts." Rebecca Carr, Chief Marketing Officer for Tangoe, said, "It is impossible to overstate how important a tool like CIP is to my content marketing team. We not only get transparent purchasing intent signals that allow us to understand organizations in the market for offerings like ours, but we can also derive content consumption data for ourselves and our competitors. This has led to having a data-informed approach to content marketing, something that just didn't exist at this scale before CIP." Noting that his company continues to blaze a trail as the first content-based marketing provider, Chief Operating Officer Paul Hong said, "Our express goal is to make CIP the premiere marketing intelligence platform for business-to-business marketing and sales professionals. The corpus of data that we create when our Perpetual Engine® methodology serves content from our library to interested prospects gives us information that no one is able to provide at this scale and depth." Hong added, "Our CIP platform holds great promise for accelerating insights for content marketers that we are now sharing with the industry. For example, we just announced our "Content Top 5" series in which each episode reveals the top five performing assets in a particular product category. Content marketing expert, Robert Rose, is hosting the series and the analysis is eye opening." CIP is already in the hands of several strategic clients and will be rolled out to Contentgine customers this quarter. About Contentgine Contentgine is a leader in content-based marketing, content syndication, intent marketing and demand generation. The company is witnessing explosive growth by utilizing a unique way of offering business solution information to business professionals. Its unique Perpetual Engine syndicates content from Contentree, the world's largest business-to-business (B2B) library to engage with the right audience at the right time. The industry's first Content Indication Platform (CIP) analyzes content consumption and intent to produce the most precise first-person intent data for advanced, actionable insights.

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Spotlight

WHY SHOULD I READ THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING? Social media is one of the most powerful ways to reach and engage with your buyers today. Because it’s almost universally used—by consumers and brands—social media is one of the most effective (and perhaps cost-effective) channels to connect with your audience Today, social media activity is higher than ever, with the number of users rising by 176M in the last year, based on data from Social Media Today— and that’s only expected to increase. According to eMarketer, 67.4% of internet users worldwide will use a social network this year, and research from Social Media Today shows that 12 new active mobile social users join every second. That means in the time it has taken you to download and start reading this guide, almost 30 new people started participating on social media. And while new social platforms are popular, users typically adopt these platforms in addition to their current platforms, rather than as a replacement.

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