Account-based Marketing Software Market to Grow by 2021 Exponentially

Amid the COVID-19 catastrophe, the global market for Account-based Marketing assessed at US$749.4 Million in the year 2020 and is predictable to reach US$1.6 Billion by 2027, as it is mounting at 11.6% CAGR over the period 2020-2027.

ABM software offers tools to automate and decrease the extensive process of recognizing prospects and delivering the right ones to develop proper accounts. The software allows users to create highly qualified leads, craft personalized buying journeys, surge customer lifetime value, and build additional opportunities for in-pipeline accounts. Apart from this, it enables users to combine prospect data with real-time customer experience technologies to facilitate an account-based marketing strategy. Thus, in this way, organizations can easily align sales and marketing teams toward their goals. The tools can obtain new accounts, support existing and promising accounts, and grow enterprise accounts.

However, the implementation of account-based marketing tools requires an extensive investment of resources and time. This factor is expected to ignite the market during the forecast period. Vendors need to choose the proper accounts to target and create the right content to nurture such accounts. These solutions enable sales and marketing alignment. When both teams are dedicated on the account level, it is easy to coordinate their qualification standards, messaging, and reporting practices.