ACCOUNT BASED EXECUTION

Accountinsight is Nominated for B2B Martech Emerging Vendor of the Year Awards

Accountinsight | March 15, 2021

The leading account-based advertising platform, Accountinsight, is nominated as Emerging Vendor of the Year in the B2B Martech Awards. This accolade is to highlight companies that have found ground-breaking ways to attract, engage and drive the B2B Martech space to innovative growth and success.

“As B2B marketing teams demand improved precision and transparency to connect with their customers in long-lasting and meaningful ways, Accountinsight’s nomination as Emerging Vendor of the Year validates our commitment to deliver a media activation platform that targets the right B2B companies and identifies the right media consumption signals from its employees to ensure we display banner advertising with 100% relevance and accuracy” said Toni Chumillas, co-founder at Accountinsight.

He added:” As programmatic advertising takes B2B by storm (over $9.03 billion spend in US on 2020, with 22% year-on-year increase – source eMarketer) we believe in the power of media to connect B2B companies. As such, our mission is to deliver a best-in class advertising solution, an efficient Account Based Advertising platform built for Media and B2B Agencies”.

The B2B Marketing Martech Awards was established in the year 2019. This award recognizes and celebrates all those performing well to transform the B2B marketing landscape through various marketing technology. Other nominees include Microsoft, Salesforce, and Hubspot. Winners will be declared on the 24 and 25 of March 2021.

About Accountinsight

Accountinsight, launched in 2018 by former WPP executives, is innovative programmatic platform that aims at B2B agency teams and media agencies who need to deliver account based advertising. It has offices in US, Europe, and China. The clients of Accountinsight include both advanced B2B agencies and media agencies.

Spotlight

The challenge for B2B marketers is that purchase decisions aren’t made by individuals. They’re made by buying teams in accounts, and you need to engage them over long arcs of time and partner with sales to win deals.


Other News
ACCOUNT BASED EXECUTION

Contentgine Unveils Groundbreaking Content Indication Platform Enabling Marketers to Gain New Insights into B2B Intent and Content Engagement

Contentgine | February 21, 2022

Contentgine® (www.contentgine.com), the world leader in content-based marketing, today unveiled its Content Indication Platform, also known as "CIP," for use by business-to-business (B2B) marketing and sales teams across 120 major product categories. The online SaaS platform provides access to Contentgine's proprietary and 100% first-party account intent and categorical content insights that allow for expansion and prioritization of target account lists and content consumption intelligence. CIP mines one billion engagement signals quarterly from content interactions with the world's largest B2B library of more than 500,000 case studies, white papers, and eBooks to deliver advanced market intelligence. The platform identifies personalized content consumption patterns of tens of millions of professionals to create smarter target account lists, higher performing content, and better prospect engagement. The CIP platform captures these engagements to determine 360-degree intent—with complete contact, company, and content consumption visibility. In addition, because Contentgine knows the exact asset consumed, it provides industry-leading content intelligence, comparing performance within product categories to give organizations more insights into how their content compares to competitors. "There is a vast amount of actionable information on CIP for marketing and sales organizations to help drive opportunities and return on investment," said Tim Ribich, chief product officer. "There is a vast amount of actionable information on CIP for marketing and sales organizations to help drive opportunities and return on investment," said Tim Ribich, chief product officer. "This information includes which prospects are most active in a specific product category, the specific research behaviors within those prospect accounts, and which content is performing well in the market. These insights ultimately give teams a deeper understanding of product categories and a broader set of data to enhance their lead generation programs and hone their marketing efforts." Rebecca Carr, Chief Marketing Officer for Tangoe, said, "It is impossible to overstate how important a tool like CIP is to my content marketing team. We not only get transparent purchasing intent signals that allow us to understand organizations in the market for offerings like ours, but we can also derive content consumption data for ourselves and our competitors. This has led to having a data-informed approach to content marketing, something that just didn't exist at this scale before CIP." Noting that his company continues to blaze a trail as the first content-based marketing provider, Chief Operating Officer Paul Hong said, "Our express goal is to make CIP the premiere marketing intelligence platform for business-to-business marketing and sales professionals. The corpus of data that we create when our Perpetual Engine® methodology serves content from our library to interested prospects gives us information that no one is able to provide at this scale and depth." Hong added, "Our CIP platform holds great promise for accelerating insights for content marketers that we are now sharing with the industry. For example, we just announced our "Content Top 5" series in which each episode reveals the top five performing assets in a particular product category. Content marketing expert, Robert Rose, is hosting the series and the analysis is eye opening." CIP is already in the hands of several strategic clients and will be rolled out to Contentgine customers this quarter. About Contentgine Contentgine is a leader in content-based marketing, content syndication, intent marketing and demand generation. The company is witnessing explosive growth by utilizing a unique way of offering business solution information to business professionals. Its unique Perpetual Engine syndicates content from Contentree, the world's largest business-to-business (B2B) library to engage with the right audience at the right time. The industry's first Content Indication Platform (CIP) analyzes content consumption and intent to produce the most precise first-person intent data for advanced, actionable insights.

Read More

ABM ACCOUNTS

Jabmo’s Chief Commercial Officer Shares Insights on Data-driven ABM at The ON24 Experience

Jabmo | June 06, 2022

Jabmo , the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, announces a virtual presentation from Chief Commercial Officer (CCO), Tav Tepfer, is now available on demand through The ON24 Experience. In the session titled, “Using Engagement Data to Transform Your Marketing,” Tepfer and Tessa Baron, ON24 VP of Marketing, explore how B2B marketers can make practical use of data to power their ABM and digital marketing strategies. The ON24 Experience is an interactive virtual summit designed to help companies deliver more value to audiences, generate more insights, and convert prospects into customers. As CCO at Jambo, Tepfer has helped the world’s leading manufacturing and life sciences companies drive growth with cutting edge Account-Based Marketing strategies and technologies. Tepfer brings this proven ABM expertise and industry-specific perspective to her breakout session, where viewers will learn: How B2B buying has changed in the digital buying group era How to generate engagement data from digital experiences How to culminate first-party data from all digital touchpoints to understand buying group intent How to surface actionable insights that really matter to Marketing and Sales Tepfer said, “In the world of digital B2B buying and selling, large buying groups hold all the power. Sales reps used to be the go-to source for all knowledge about a company’s solutions, but now buyers can go online to get every piece of information they need to make a decision—without ever contacting Sales. It’s time for marketers to take back control. So in this ON24 Experience session, we dive into how marketers can leverage first-party data to guide entire buying groups through the digital journey, then empower Sales to act when the time is right.” “In the world of digital B2B buying and selling, large buying groups hold all the power." -Tepfer,ON24CCO Baron and Tepfer wrap up the presentation with insights into refining messaging, connecting touchpoints, accelerating buying journeys, and creating end-to-end digital experiences. “First-party data is such a valuable resource. But without a way to aggregate it and make data actionable, it’s just disconnected data points and noise,” concluded Tepfer. “At Jabmo, we help our clients unite and analyze all their marketing data at an account level for visibility into engagement across key accounts that really matter. I’m excited for this opportunity to share what I’ve learned at Jabmo, so attendees can start harnessing data in their own organizations.” About Jabmo Founded in​ Paris, ​Jabmo​ ​is the worldwide leader in​ account-based marketing (ABM) for manufacturing, life science and other industries that rely on complex sales for growth. Jabmo USA is headquartered in Austin, Texas. The company also has offices in EMEA and APAC. Jabmo offers a next-generation marketing technology platform and advertising solutions for B2B marketing & sales teams to grow reach, engagement, and revenue with key accounts.  ​​For more information or to request a demo, please visit: www.jabmo.com.

Read More

ACCOUNT BASED DATA

FUSIONWRX Inc. Finishes Runner-Up for the 2021 “Best Customer Experience Execution” Pinnacle Award from the American Marketing Association

FUSIONWRX Inc | January 31, 2022

FUSIONWRX Inc, a Flottman Company is a full-service marketing agency based in Northern Kentucky, with a focus on digital marketing. One of their specializations is building and optimizing Google Business Profiles, formerly named Google My Business listings, for regional and national clientele. FUSIONWRX was recognized as a Pinnacle Award finalist for employing this tactic to improve online presence and sales entitled “Increasing Online Sales Success for the Jeff Wyler Automotive Family.” Every year, the Cincinnati American Marketing Association honors hundreds of standout marketers through their Pinnacle Awards. The AMA Cincinnati Pinnacle Awards are the highlight of the year for local marketers, and a chance to celebrate regional industry excellence. These awards highlight top performers across Ohio, Kentucky and Indiana in the fields of marketing, entrepreneurship, promotions and advertising. In early December of 2021, the AMA named FUSIONWRX and Health Carousel as finalists for an award in the category of Best Customer Experience Execution. The category of customer experience has been revered as highlighting the ultimate marketing tool. This category welcomes submissions from organizations that facilitate the pathways that anticipate wants, needs and problems, and addresses them in a way that makes a difference. FUSIONWRX received their honor in recognition of their efforts with the Jeff Wyler Automotive Family. In the midst of the pandemic, Jeff Wyler, like many other retailers, was forced to modify the way they do business, pivoting from a primarily face-to-face sales model to a predominantly online sales format. At the onset of the pandemic, FUSIONWRX immediately acted to make Jeff Wyler’s online sales and purchase portals more visible, viable and accessible. By verifying information, enhancing content and increasing imagery across all thirty Jeff Wyler dealership Google Business Profile listings, FUSIONWRX delivered exponentially more organic search traffic than previous years. This increase in potential purchaser website visits led to more opportunity, more interest and ultimately more sales. Congratulations to the FUSIONWRX Inc TEAM: Robert (Bob) Niederhausen – Marketing Intern, Cincinnati State Technical and Community College Chelsea Vaal – Senior Designer and Marketing Manager Ed McMasters – Director of Marketing and Communications Byron Slaby – Director of Business Development At the 2021 Pinnacle Awards Ceremony, FUSIONWRX was honored as Runner-Up in the customer experience category and received a framed certificate and admiration of their peers. According to Ed McMasters, Director of Marketing and Communication for FUSIONWRX, “…this award showcases the dedication our team shows our clients. I am proud of our team and thankful for clients that believe in us and our abilities. It is because of our clients we are able to be successful, we win only when they win.” According to Ed McMasters, Director of Marketing and Communication for FUSIONWRX, “…this award showcases the dedication our team shows our clients. I am proud of our team and thankful for clients that believe in us and our abilities. It is because of our clients we are able to be successful, we win only when they win.” About FUSIONWRX Inc FUSIONWRX Inc, a Flottman Company is an integrated digital and traditional marketing agency, serving clients in the food service, financial, educational and service industries. FUSIONWRX supplies clients with a multitude of media outlets to connect with their target audience, digital ads, directory listings, print materials and social media communications. Growth in the fields of content management, geofencing and out-of-home media have diversified FUSIONWRX’s service portfolio, adding to their product offerings. FUSIONWRX has experience working with companies of all sizes, from family and private businesses to leading Fortune 500 companies. FUSIONWRX is part of the 100-year-old Flottman Company Inc.’s family of businesses that are all women-owned, third-generation family businesses. FUSIONWRX is a three-time recipient of the Print Solutions PEAK Award for Top Marketing, Cross-Media Campaigns. Clutch, a global marketing research company, ranked FUSIONWRX amongst the top digital, public relations, web design and strategic marketing business-to-business firms in Cincinnati, Ohio.

Read More

ACCOUNT BASED EXECUTION

Contentgine Announces the Release of "Target Lists, Categories, and Case Study Titles: 3 Surprising Results from a Contentgine Data Science Analysis"

Contentgine | January 24, 2022

Contentgine® (www.contentgine.com), the world leader in content-based marketing, announced today that it has released an analysis of the target account lists (TAL's) utilized by a sample set of customers, and that analysis has yielded three surprising results. Specifically, the company's chief data scientist, Ben Luck, ran a series of trials utilizing Contentgine's TAL's to supplement the TAL's supplied by three customers: a cloud communications company, a financial ERP company, and a digital signature company. Luck said he was not surprised by the first result, that the Contentgine TAL's improved the clients' TAL's by creating a ten to twenty times' larger engagement. What surprised him was that the Contentgine dataset also showed that clients were missing market segments where they didn't think they could compete, and that the way they titled their case studies and email messages had a direct effect on whether a prospect would engage. "We have perhaps the world's largest dataset of content interactions as a result of our Perpetual Engine," Luck said. "We have perhaps the world's largest dataset of content interactions as a result of our Perpetual Engine," Luck said. "We email content from our huge B2B content library to 50 million targets a month, and that produces over 1 billion intent signals per quarter. That data can be used to improve a customer's target account list." "What did surprise me was that our data showed one aspect our clients were missing: market segments where they did not think they could compete. One, for example, focused on small business but we showed them that large enterprises would engage with them as well." "The last result was the most surprising. In short, how you title your case study or email offer can directly affect whether a prospect engages. There's more to it that the report shows, but in short, the more specific you are in the title of the case study, the less likely you are to get prospects to read it. We were very surprised by that, and it now makes the naming and wording of case study offers in content marketing a new art and science. I am very happy to have made these revelations, as they directly improve our content marketing performance for our clients." Luck said his analysis is ongoing, and he expects to uncover more improvements for Contentgine clients in the near future. The analysis can be read at the Contentgine.com website, under the 'Articles' tab. ABOUT CONTENTGINE Contentgine® has claimed a leadership position in the content syndication and intent marketing categories, basing its business upon the following value proposition: "Contentgine helps all professionals in all industries find the right solutions for their businesses." The company is witnessing explosive growth by utilizing a unique way of offering business solution information to business professionals via its Contentree B2B content library – the world's largest such library - and utilizing its unique Perpetual Engine methodology. Together they produce both the industry's most precise first-person intent data and the industry's only content performance analytics platform.

Read More

Spotlight

The challenge for B2B marketers is that purchase decisions aren’t made by individuals. They’re made by buying teams in accounts, and you need to engage them over long arcs of time and partner with sales to win deals.

Resources