Acquia Acquires Mautic, Sitecore Buys Hedgehog, More News

Acquia acquired open marketing automation and campaign management platform provider Mautic this week in a move a spokesperson said is to compete directly with Adobe. Officials at digital experience platform provider Acquia claim it will now have the first Open Digital Experience Platform. Dries Buytaert, Acquia co-founder, CTO and chairman, said in a statement that the Mautic acquisition combines open source content management with open source marketing automation. He said this "disrupts the marketing automation world with open source." Mautic’s marketing automation and campaign management capabilities will combine with Acquia’s Digital Experience Platform, which is supported by the Drupal content management system. Mautic has more than 100 martech integrations out-of-the-box and API libraries for integrations. Terms of the deal were not disclosed.