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ActiveCampaign Exceeds 180,000 Customers, Gears Up for Next Phase of Growth

ActiveCampaign | August 01, 2022 | Read time : 08:00 min

Gears Up for Next Phase
ActiveCampaign, the leader in Customer Experience Automation (CXA), has surpassed 180,000 global customers, making it the largest provider of CRM and automated sales and marketing.

To enable the company’s continued momentum, ActiveCampaign made two recent leadership appointments. Industry tech veteran Sameer Kazi was appointed as president, and Kelly O’Connell was elevated to senior vice president of platform strategy. The company also hired Kai Ichikawa as its vice president of product marketing to support ActiveCampaign’s product growth and innovation. The company’s growing executive leadership team and continuous product enhancements are fueling the growth of the businesses they work with.

In early May, ActiveCampaign acquired Postmark, one of the fastest-growing transactional email providers on the market, and DMARC Digests, an email authentication platform that helps improve deliverability. Together, this now one company will unify communication across all channels, powering incredible experiences for ActiveCampaign’s 180,000 customers and the end consumer.

One of ActiveCampaign’s values is to iterate everything, always which is consistent with its continuous product updates and added features that make a great platform even easier to use. Feedback from its customers via G2 proves the technology is integral to their marketing needs—from automation to sales engagement to landing page building, customers continue to use ActiveCampaign for all of their marketing needs. The company passed 10,000 reviews on G2 this month, with over 96% of those reviews rating ActiveCampaign 4 or 5 stars, a rare milestone for any company to achieve. G2 has 133,379 products in total on their site and only 17 products have over 10,000 reviews, meaning customers can feel confident in their decision to use ActiveCampaign.

The company recently launched a Marketplace Hub with over 2,000 resources, templates and free tools to further support growing businesses. ActiveCampaign now offers growing businesses over 820 automation recipes across all industries, which enable 1:1 customer experiences while simultaneously freeing up team members for more impactful tasks. In fact, according to recent ActiveCampaign data, 44% of CXA users now spend more time talking to customers because of time-saving automation.

Additional Q2 2022 ActiveCampaign growth achievements
  • Releasing a reimagined email designer, allowing businesses across the world to build better emails that truly engage their customers. With the ability to design in HTML, save content blocks across campaigns, and automate relevant content, customers will see the real impact of a tailored customer experience.
  • Rolling out that customers will now be able to build their own custom objects directly within the app, no coding required. This new functionality will let users extend contacts, accounts and deals with their own data without needing to go through the API or pull in developer expertise.
  • Releasing a new extended Slack integration that offers businesses of all sizes an affordable way to create a seamless ​​experience across teams.
  • Growing its EMEA team with the opening of its new regional hub in Dublin, Ireland. ActiveCampaign continues to expand in APAC and LATAM as well with growing teams in Australia, Singapore, Brazil and Colombia.
  • Winning the SIIA CODiE for Best Marketing Solution for the second consecutive year.
  • Receiving the title ‘Most Outstanding CX Automation Software Provider 2022 – USA’ from the 2022 Corporate Excellence Awards committee.
  • Being named a finalist for The Drum Awards for Marketing and in the Best Health and Wellbeing Initiative category of the Management Today DE&I Leadership Awards 2022.
  • Securing placement in Built In Chicago lists for ‘Best Places to Work (#10 out of 100),’ ‘Best Large Places to Work (#8 out of 100)’ and ‘Best Perks and Benefits (#2 out of 50).’
  • Being shortlisted in the 2022 SaaS Awards program as a Best SaaS Product for Sales and Marketing.
  • Launching a new data report, finding that consumers want to support SMBs, amid inflation.

ActiveCampaign leadership team supporting quotes for Q3 2022 growth

“We could not be more excited about our continuous growth at ActiveCampaign and what the future holds for our business and those we work with,” said Jason VandeBoom, founder and CEO of ActiveCampaign. “It has never been more important for brands to connect and engage with their customers in highly personalized ways with a one to one approach to data and messaging.”

“We could not be more excited about our continuous growth at ActiveCampaign and what the future holds for our business and those we work with,” said Jason VandeBoom, founder and CEO of ActiveCampaign.

“I don’t know how we would function without ActiveCampaign; it truly is the backbone of how we get people to take action and communicate with them on a daily basis,” said Nate Alger, co-founder Spanishland. “Additionally, a large share of our new leads are generated through lead magnets like free transcripts or worksheets, and we rely on transactional emails to deliver that content. With the power of ActiveCampaign and Postmark together, we are confident in the future growth of our business.”

“The power of CXA, combined with the consistency of transactional email is unstoppable to helping businesses grow,” said Alka Tandon, Head of Product, Enterprise at Calendly. “This technology enables our joint customers to effortlessly automate their scheduling to drive business outcomes and deliver a best-in-class customer experience, and we look forward to the continued growth of these businesses.”

About ActiveCampaign
ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 820+ pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign is one of only 17 products with over 10,000 positive customer reviews on G2.com, also scoring higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com.

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Forrester Releases Complete B2B Summit EMEA 2023 Conference Agenda

Forrester | September 20, 2023

Forrester has announced unveiling the full conference agenda for its upcoming B2B Summit EMEA event, scheduled to take place both in London and virtually from October 9th to 11th, 2023. Against the backdrop of ongoing economic fluctuations, the event will emphasize the shift from short-term objectives to the development of strategies fostering consistent, long-term customer and buyer value. Additionally, it will provide best practices for harnessing generative AI for sales and marketing transformation. The event will serve as a platform for B2B marketing, sales, and product leaders to delve into fresh research, models, and insights aimed at propelling growth in a fiercely competitive market. Participants will gain insight into the intricacies of enhancing cross-functional alignment, a critical yet challenging aspect of growth, particularly in a dynamic environment marked by evolving buyer demands, economic unpredictability, and relentless competition. Attendees can look forward to accessing valuable content designed to enhance the efficiency and effectiveness of individuals, processes, and overall performance. Noteworthy keynotes and sessions include: Winning with Generative AI: Transforming Sales and Marketing Introducing Forrester’s B2B Customer-Obsessed Growth Engine. It’s About the Customer — How Marketing and Sales Integrate for Success. The State of B2B Marketing Measurement 2023. Get Ready for The Age of Cookieless Marketing Moreover, Forrester will take the opportunity to honor the winners of its B2B Return On Integration Honors and B2B Programs of the Year Awards. These accolades will recognize organizations that have achieved remarkable success in their marketing, sales, and product functions, resulting in substantial revenue growth. For those attending the event in person in London, a comprehensive range of benefits awaits, including access to all sponsors and onsite content. This encompasses facilitated discussions, special sessions like the Executive Leadership Exchange, and several sessions focused on diversity and inclusion. Attendees participating in the B2B Summit's digital experience will enjoy full access to all conference sessions, spanning keynotes, track sessions, case studies, and sponsor presentations, all accessible via the event platform. Paul Ferron, Vice President and Research Director at Forrester, said, Factors such as new privacy laws, generative AI’s rapid rise, and internal and external pressures to drive business growth quickly are putting tremendous pressure on B2B leaders. At B2B Summit EMEA 2023, marketing and sales leaders will learn how to make smart decisions to enable greater success for their business. [Source – Business Wire] About Forrester Forrester is recognized as one of the most influential research and advisory firms worldwide, providing guidance to leaders in various domains, including technology, customer experience, digital, marketing, sales, and product functions. The organization assists these leaders in leveraging customer-centric approaches to drive growth. Through Forrester's exclusive research, consultancy services, and events, leaders across the globe are empowered to take bold initiatives in their professional roles, effectively navigating change and placing customer satisfaction at the core of their leadership, strategy, and operational practices. Forrester's unique insights are grounded in extensive annual surveys involving over 700,000 consumers, business leaders, and technology professionals on a global scale.

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