AdDaptive Intelligence, Initiative, and Cox Business share B2B Advertising Success on stage at Digiday Conference

AdDaptive Intelligence, a leading B2B advertising technology provider, Initiative (agency) and Cox Business (brand) are coming together at Digiday Media Buying Summit 2020 to present a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes. This prime advertising event takes place in Palm Springs, CA, February 25-27.
Initiative, Cox Business, and AdDaptive collaborated on an ad campaign that required the most accurate targeting solution in order to reach a niche B2B audience. Leveraging Initiative's strategic partnership building, Cox Business's phased approach to achieving business goals and delivering customer value, and AdDaptive's intelligent technology and unique use of firmographic data, the campaign achieved unparalleled B2B success.
"For the first time, Cox Business was able to accurately target existing customers digitally. Being able to match 1-to-1 was vital to delivering offers to only the appropriate audience members, proving that AdDaptive's custom ABM solution was the best choice to achieve our business goals," said Nancy Thurman, senior media manager at Cox Business. AdDaptive's Account-Based Marketing (ABM) solution uses validated offline B2B data and transparent firmographic analytics to help client campaigns succeed, yielding impressive results even as the industry evolves.