Adobe Integrates Adobe Experience Manager Assets With Marketo Engage

Adobe spent $4.75 billion acquiring Marketo in 2018 and recently made what officials call one of its most significant integrations post-acquisition. The company announced an Adobe Experience Manager Asset (AEM Assets) Selector, which allows Marketo Engage users to access assets from Adobe’s digital asset management (DAM) offering. This integration announced in its Release Notes for January 2020 is available for Marketo customers who are also customers of AEM Assets (the Adobe DAM) and have version 6.5 or higher. Marketo Engage, formerly called the Marketo Platform, is a part of Adobe Experience Cloud, supporting demand and account-based marketing strategies.