Agile Marketing Is Taking the B2B World by Storm

Have you been hearing the words “agile marketing” in your professional circles yet? If not, you can bet you soon will be  it’s the latest marketing organization trend to hit forward-thinking B2B companies .Agile marketing gets its inspiration from agile software development. And although the activities within marketing and software development are obviously different, the principles of “agile” are the same: iterate quickly on new ideas, test and use data, focus on the value to the individual as opposed to a one-size-fits-all mentality, and collaborate internally.In marketing, this means forgoing those massive campaigns that take months to get off the ground and often end up as Frankenstein versions of the original plan. Instead, teams are taught to deliver programs on a shorter timeframe while listening to feedback from the target audience and continually making changes to reflect the needs of their customers.