ANA Expects Trump FCC Pick To Revisit Privacy
Mediapost | January 24, 2017
The new privacy regulations, passed by a 3-2 vote last year, require broadband providers to obtain subscribers' explicit consent before drawing on their Web-surfing activity for ad targeting. The rules only apply to Internet service providers; search engines, social networking services and Web publishers are still free to collect and use data as they see fit -- though many adhere to self-regulatory policies that generally require companies to let consumers opt out of behavioral targeting.