Autonomous Demand Generation Company Metadata.io Raises $6.5 Million

Autonomous demand generation platform Metadata.io announced it raised $6.5 million in an oversubscribed Series A funding round led by Resolute Ventures. Additional participants include Greycroft, York IE, Stormbreakers, and renowned entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. Over a dozen Metadata customers (e.g. UIPath VP of Growth, SocialChorus CEO, etc) and key employees also invested in the round.

Including this fund round, Metadata’s latest funding round brings the total to over $10 million. The new funding round will enable Metadata to expand its product capabilities, meet the increasing momentum of customer demand, scale its go-market motion, and achieve category leadership. Recently, Metadata recently ranked No. 233 in the 2020 Inc. 5000 Fastest Growing Private Companies in America Annual List as it reported an impressive growth rate of 1869.18% revenue growth over the past three years.

Metadata is known to be an advantage for marketing teams as it increases their execution capacity by 100x and sets the entire martech stack on autopilot by connecting existing tools and putting them to work.  Experimental marketers from companies like Zoom, Drift, Pendo, Udacity, and Vonage have experienced as much as a 4.5x ROI in as little as 90 days using Metadata.

Metadata’s rapidly growing customer base has been continuing to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible. And on average, Metadata customers paid back their investment within 7 months compared to 17 months from competing platforms.

Recently, the company appointed Olivier L’Abbé as president and expanded its leadership team with deep martech expertise with the additions of Clay Bentley as VP Sales (formerly of G2) and Jason Widup as VP Marketing (formerly of Tableau Software) as well as the addition of Bill Portelli to its Board of Directors.

Metadata also recently launched a new product called MetaMatch, which is a proprietary technology that allows B2B advertisers to build custom audiences on Facebook, LinkedIn, and Programmatic Display using firmographic, technographic, and demographic data from their proprietary database of over 1.4 billion profiles.