Avention Advances OneSource Product Portfolio to Support Data-Driven Management

Avention, maker of OneSource® Solutions for smarter business insights, today announced enhancements to its applications and data solutions that accelerate a data-driven approach to B2B sales and marketing. These solutions enable customers to access and leverage Avention global data and insights in ways that best match a range of business needs around data enablement and account-based marketing (ABM), fueling sales and marketing excellence. OneSource platform user activity has increased by nearly 70 percent this year and data coverage has doubled. Avention also continues to expand the ways customers can align sales and marketing priorities through data insights. A seamless integration with CRM, MAP and other systems allows Avention’s market-leading data and analytical insights to fuel the customer journey, ultimately driving business growth. “The OneSource platform is easy to use, has seamless integration with our CRM (Salesforce), and has become an integral part of our sales processes,” said David Paul, manager, sales development at Flexera Software. “For our sales development reps specifically, OneSource has been a necessary tool for prospecting more effectively and efficiently, leading to more meaningful interactions while saving time.”