B2B Marketing and Sales Outreach Efforts That Get Noticed

It’s no secret that Information Technology Decision Makers (ITDMs) are key to technology purchases. This is because they either lead or sign off on most enterprise technology decisions – and certainly those in the six digits or more or that impact the IT infrastructure.As a result, B2B sales and marketers spend endless cycles (time, energy and dollars) trying to find and convert ITDMs to customers. Thousands of tech companies are continually bombarded with sales and marketing messages that sound similar or are straight out confusing–finding the right solution sought by an ITDM is inefficient.