B2B PR Trends: How to Give Journalists What They Really Want

We recently noticed two reports on the state of journalism. Cision released its 2018 Global State of the Media Report and MuckRack and The Zeno Group joined forces to create their report, The State of Journalism Today. Both of these reports shed some light on the state of journalism, with surprising, and at times seemingly contradictory, facts on journalism, public relations, and the press release. Cision’s survey polled 1,355 journalists in different areas of the industry, from print media outlets to bloggers. On the subject of public relations, the study found an overall increase of positive sentiment toward the public relations industry. The press release, in particular, was chosen as a top content choice among journalists.