B2B Product Marketing Offers: Capturing An Audience

Even in the world of B2B, they hold incredible power in the world of marketing and sales. While offers are nearly ubiquitous in all worlds, the types of offers that work well in B2B are going to be slightly different than those in B2C. Here are some different offers to consider when planning your marketing activities this year! If one doesn’t work, consider trying an alternative offer or offering the same thing to a different audience. The time-based offer is basically QVC’s mainstay. If something is only available for a limited time or a certain price is only available for a limited time, the likelihood of people wanting to purchase it or “lock in” a certain price is higher. It acts on the very natural sense of urgency we all have. Whether the time is an hour or day-long flash deal (think Amazon Prime Days) or a month-long special (like Honda’s annual sales), time-based offers are very useful in both B2B and B2C. Some examples: Time-based: Act now to lock in 2018 pricing, Urgency: The first 50 people receive a free month, Limited time offer: 10% off your first service when you buy before your demo ends.