#B2BMX Takes ABM to The Next Level With Renewed Focus On Account Targeting and Engagement

Account-based marketing (ABM) established its place as a business imperative, with many modern B2B organizations doubling down on the strategy in our new, digital-first world. With that in mind, both ABM veterans and newcomers will have something to look forward to at the 2021 B2B Marketing Exchange: Next-Level ABM.

This year’s online #B2BMX event – taking place June 7–10, 2021 – will focus on the nuances of account-based strategies, with 50+ sessions that will expand on growing trends to assist organizations in entering the next level account-based process and programs.

The event will be divided into six separate tracks: ABM Alignment, Campaign Execution, Targeted Content, Strategy & Outcomes, Precision Partnering, and Audience Insights. Attendees will learn about the most pressing topics in these account-based areas, including building impactful account-based experiences (ABX), the benefits of leveraging intent and signal data, the best ways to create a targeted omnichannel content offer, and much more.

“We consistently hear from B2B marketing practitioners that they are trying to advance their ABM programs to be more effective in connecting with targeted buyers and accounts,” said Andrew Gaffney, Editorial Director at Demand Gen Report. “We’re proud of the extensive program we put together, with a ton of great use case examples and a ‘who’s who’ of thought leaders demonstrating how to customize better messaging, orchestrate programs across marketing channels, and ultimately be more relevant and valuable to their buyers.”