B2C Retailing Secrets That Every B2B Company Should Learn
CMSWire | August 14, 2017
If you think BOPIS sounds like a mouthwatering Philippine specialty or that BORIS was a character in an old Rocky and Bullwinkle cartoon, chances are you haven’t talked with a retail marketer recently.In fact, BOPIS (Buy Online, Pay In Store) and BORIS (Buy Online, Return In Store) are two of the hottest trends in B2C retail, and ones that B2B marketers should be finding ways to adapt to their own brands.