International investment firm BC Partners has signed an agreement to acquire a majority stake in Madison Logic, a global leader in account-based marketing (ABM). BC Partners’ acquisition of Madison Logic gives the firm access to over 4,000 customers in more than 75 countries, including some of the world’s leading brands. BC Partners' position as a leader in global marketing is strengthened by the acquisition, which lets them offer their clients a full set of solutions that are tailored to their needs.
Madison Logic provides advanced B2B ABM services through its proprietary platform, which aims to improve its clients' sales and marketing results. Through this acquisition, BC Partners will be able to take advantage of the advanced ABM services offered by Madison Logic. The company aims to meet the changing needs of corporate buyers by providing data-driven, multi-channel ABM. BC Partners will be able to use the technology of Madison Logic to give their clients targeted solutions that are made to meet their specific needs.
Tom O'Regan, CEO of Madison Logic, said, "With the active support of the Clarion team, Madison Logic has grown a lot and established itself as the market leader."
Tom O'Regan, CEO of Madison Logic, said, "With the active support of the Clarion team, Madison Logic has grown a lot and established itself as the market leader. The Madison Logic team and I are thrilled to be moving forward with BC Partners on the next stage of our very ambitious growth path, and we are confident that this will open up significant new growth opportunities across the business. We look forward to a collaborative partnership with BC Partners, which has extensive experience fostering portfolio companies’ potential."
BC Partners has a focus on digital marketing, digital commerce, and digital transformation and has previously invested in Chewy.com, Valtech, and EAB. Tom O'Regan, who is the CEO of Madison Logic, Vin Turk, and Erik Matlick, who helped start the company, will all still have ownership stakes and work with BC Partners.
By joining forces, Madison Logic and BC Partners are able to leverage their combined expertise and technology to create powerful, unique, data-driven ABM solutions that meet the ever-evolving needs of corporate buyers. This combination of resources and technology allows Madison Logic and BC Partners to create custom solutions that better connect buyers with the products and services they need.
About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, allows enterprises to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic helps B2B marketers find and connect with influential people who can help them convert their best accounts faster.