Best Practices For Identifying And Developing Marketing Personas For ABM
Bizible | August 02, 2016
When transitioning into the account-based marketing (ABM) mindset, one of the critical changes is thinking in terms of accounts instead of leads. You’re not just marketing and selling to whichever individual downloads your content or interacts with your website, you have to be thinking about the entire account — the whole team of people on the other side involved in the eventual decision.