BlueVenn’s Customer Data Platform (CDP) Capabilities Surpass Industry Benchmarks

BlueVenn creators of a leading, award-winning Customer Data Platform (CDP), today released a report by Winterberry Group finding BlueVenn’s CDP’s capabilities are industry leading. The report, “Customer Data Platform benchmark,” analyzes the core and adjacent capabilities of CDPs, as well as providing clarification as to what CDPs should have and how they best deliver value to marketers. “Our goal is to enable an organization to fully utilize all their available customer data with marketer-controlled data management tools, then use it to power campaigns by embedding tools for insight, segmentation and cross-channel marketing automation,” said Steve Klin, CEO of BlueVenn. “This recognition of the depth of BlueVenn’s capabilities by Winterberry Group is gratifying, and the report also provides an insightful viewpoint of the CDP market that I hope will help marketers and business leaders to understand its challenges better.”