Core ABM
Madison Logic | September 14, 2023
On September 12, 2023, Madison Logic, an industry-leading global digital Account-Based Marketing (ABM) platform, announced that Fortune Magazine and Great Place To Work have named it one of the Best Workplaces in Advertising & Marketing for 2023. This prestigious award recognizes organizations that have adapted to the challenges of a constantly evolving workplace by fostering inclusive, high-trust cultures. This is the first time Madison Logic has been included on this prestigious list, highlighting the company's commitment to nurturing positive employee experiences that encourage exceptional work on behalf of customers.
The Best Workplaces in Advertising & Marketing list is compiled on an analysis of responses to surveys from more than 10,000 employees at Great Place To Work Certified advertising and marketing companies. In this survey, 91% of Madison Logic employees rated their workplace as excellent, in comparison with 57% of employees at a typical U.S.-based organization.
Madison Logic's bottom-up, employee-focused culture has contributed to the company's accelerated growth. Leading B2B marketers of today rely on Madison Logic and its team to boost engagement and accelerate conversion throughout the sales cycle.
With the ML Platform, the company's cutting-edge global multi-channel ABM media activation and measurement solution, enterprise organizations utilize proprietary data to quickly identify and prioritize their target accounts, activate personalized campaign strategies, and obtain complete visibility into program performance via comprehensive measurement and reporting. The company's approach to success is supported by its positive customer satisfaction scores, high revenue retention, and sustained industry leadership recognition.
Chief People Officer at Madison Logic, Teresa Czubak, said,
This is a special achievement for our team as we continue to work hard to cultivate an environment of open dialogue, mutual trust, and respect.
[Cision PR Web]
Czubak mentioned that the award held particular significance as it was based on employee feedback and active participation. She emphasized that their approach of empowering employees to reach their full potential had fostered a supportive environment that encouraged collaboration and career growth across all organizational levels and departments.
Apart from being listed on Fortune's Best Workplaces in Advertising & Marketing, Madison Logic also received the 2023 Best Places to Work award from the Business Intelligence Group. It was acknowledged as one of the 2023 Top Workplace USA organizations and secured a place on the 2023 Inc. 5000 List of the fast-growing privately-owned organizations in the US.
Michael C. Bush, Chief Executive Officer of Great Place To Work, stated,
Congratulations to the Best Workplaces in Advertising & Marketing. These companies know that it is not the industry — but the company — that determines the employee experience. By putting people first, they are reaping the rewards: higher levels of performance, innovation, and customer experience.
[Cision PR Web]
About Madison Logic
The ML Platform is a global multi-channel ABM activation and measurement platform that enables enterprise organizations to utilize a proprietary combined data set to discover the most likely purchase accounts, enhance the customer journey, and minimize sales cycles to positively influence ROI. Madison Logic enables B2B marketers to convert their top accounts more quickly by identifying and engaging the most influential people throughout the buyer's journey.
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Account Based Data
Sprinklr | September 18, 2023
Sprinklr, a leading unified customer experience management (Unified-CXM) solutions provider, has unveiled its latest platform release, version 18.8. This significant update integrates Sprinklr's AI+ platform with Google Cloud's Vertex AI and OpenAI's GPT models, making it accessible to all customers. Release 18.8 boasts over 700 new features and enhancements across four essential product suites, Sprinklr Service, Sprinklr Insights, Sprinklr Marketing, and Sprinklr Social, positioning Sprinklr at the forefront of modernizing enterprise customer experience management.
In the Sprinklr Service suite, generative AI boosts contact center efficiency, automating insights identification, suggesting actions, and simplifying quality management with auto-created scoring parameters. Version 18.8 introduces Generative AI for Conversational Analytics 2.0, highlighting contact drivers and spotting speech issues. Conversational AI+ powered by generative AI enables dynamic dialog creation, while agents can personalize shopping experiences in real-time during video calls, adding products and advanced features to customer carts.
Within the Sprinklr Insights suite, the release features an AI-powered insights assistant that provides root cause information and actionable recommendations. It also includes Generative AI-Powered Automatic Summarization, which summarizes conversations and content, highlighting key details and reducing review time. The ability to capture conversations and content from major Chinese social apps further extends source coverage.
Users can benefit from effortless ad content creation, with the Sprinklr Marketing suite making it easier to generate engaging ad content quickly and efficiently at scale. Dynamic content adaptation allows for seamless modification of existing content to meet specific needs, including tone, length, and translation. The platform also streamlines UTM tracking for non-social content and offers optimized management of Google Discovery Ads for a native ad experience.
Additionally, the Sprinklr Social suite enhances social media engagement and governance with industry-leading governance features, new Slack integration, and automated video optimization capabilities. These enhancements collectively reinforce Sprinklr's commitment to providing businesses with powerful tools to streamline operations and improve customer engagement.
Sprinklr AI+ represents a significant leap in generative AI capabilities, providing a comprehensive solution for customer service, insights, social media management, and marketing while maintaining enterprise-level governance, security, and data privacy. The refined appeal of Sprinklr AI+ lies in its user-friendliness; clients can leverage the power of Generative AI with minimal workflow modifications. It instills confidence by ensuring accuracy, security, and privacy within the Sprinklr platform. This flexible AI-everywhere offering combines Sprinklr's specialized AI models with top-notch generative AI capabilities, promising enhanced productivity, informed decision-making, and superior customer-facing team experiences.
About Spriklr
Sprinklr is a prominent enterprise software company specializing in optimizing all customer-facing operations. Powered by advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform empowers businesses to consistently deliver human-centric experiences across every customer interaction, leveraging modern communication channels. With its headquarters in New York City, the company boasts a global workforce dedicated to enhancing customer experiences.
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Account Based Data
DemandScience | September 22, 2023
DemandScience, a prominent AI-driven B2B demand generation company specializing in boosting sales pipeline growth for global marketing and sales organizations, has announced its 10th consecutive inclusion in the prestigious Inc. 5000 list. This remarkable achievement places DemandScience among the elite, making it one of only 143 companies to attain this honor ten times in history as one of America's fastest-growing private companies.
With an impressive three-year revenue growth rate of 214%, DemandScience secures its position at #2,546 on this year's Inc. 5000 list. The 2023 Inc. 5000 lineup features companies that have not only achieved rapid revenue growth but have also adeptly maneuvered through challenges like inflationary pressures, elevated capital costs, and a competitive labor market. Collectively, this year's Inc. 5000 companies have contributed 1,187,266 job additions to the economy over the past three years.
Barry Harrigan, Co-founder of DemandScience, said,
When we founded DemandScience in 2012, we knew B2B companies were ready for an innovative approach that brought marketing and science together to counter their complex demand generation problems. Two years later we made the Inc. 5000 as one of the fastest-growing companies in the market and the world – and we have not looked back. And now, as pioneers in integrating AI into the demand generation space, our success will help us revolutionize and lead the charge.
[Source – Globe Newswire]
DemandScience's dedication to fostering work-life balance has earned the company several accolades. Notably, it secured a Great Place To Work Certificate for both 2023 and 2022, clinched an impressive #5 position on Fortune Magazine's prestigious Best Workplaces in Advertising & Marketing list last autumn, and received recognition as a Best Place to Work by the esteemed Boston Business Journal.
Peter Cannone, Chair and CEO of DemandScience, stated,
We’re a trusted partner for over 1,500 global B2B companies, working collaboratively to assist solve their demand generation obstacles and help them exceed their business goals. Their success has fueled our growth and our ability to develop innovative and solutions for pipeline growth, data protection, accurate B2B data, intelligence, and insights.
[Source – Globe Newswire]
About DemandScience
DemandScience stands as a leading AI-driven B2B demand generation company, propelling pipeline growth for businesses. Their advanced intelligence platform equips worldwide B2B enterprises to pinpoint promising prospects and precisely target potential buyers already in the market. Leveraging cutting-edge technologies and AI advancements, the company guarantees the prompt provision of precise data, insights, and indicators, enhancing the buyer's path from initial interaction to conversion. Established in 2012, DemandScience serves a clientele of 1,500 global customers with top-notch solutions, data, and leads.
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Buyer Intent Data
InMoment | September 25, 2023
InMoment, a prominent provider of Experience Improvement (XI) solutions, has announced that it has partnered with a worldwide leader in digital experience analytics, Contentsquare, to help businesses visualize customer experiences (CX) in order to add an additional layer of analysis and visualization for revealing digital experience behaviors.
Managing Director of InMoment North America, Mehul Nagrani, said,
In today’s world where consumers research brands and purchase products & services digitally, our collaboration with Contentsquare and their digital analytics tool suite combined with our text analytics and AI-powered platform is key to enabling businesses make even more informed decisions across all customer touch points.
[Source – Business Wire]
Nagrani stated that, together with their technology and expertise, they are poised to unlock new dimensions of user experience, and they cannot wait to see what the future holds.
InMoment's XI Platform and integrated CX strategy collect data signals from various sources and leverage award-winning AI-powered tools for richer analytics. Through their collaboration with Contentsquare, CX teams and marketers gain valuable insights into user behavior and in-page experiences for website and mobile app visitors. Contentsquare's suite of advanced digital experience analytics tools and Session Replay capabilities enable teams to identify specific pain points in the customer journey, facilitating quicker, data-driven actions to further enhance the customer experience.
Executive Vice President of Global Business Development & Partnerships at Contentsquare, Gilad Zubery, stated,
Contentsquare’s suite of advanced digital experience analytics tools is connected perfectly with InMoment’s, which drives business growth and value through an integrated customer experiences approach using AI and strategic expertise to assist businesses contextualize their data and prioritize their business efforts across the whole customer journey. We are very proud and thrilled about this partnership!
[Source – Business Wire]
The collaboration between InMoment and Contentsquare empowers businesses to gain a deeper understanding of user behaviors and issues beyond the digital experience. This enhanced insight enables them to make informed decisions about when and how to engage with customers effectively.
About InMoment
Headquartered in South Jordan, Utah, InMoment is a leading Experience Improvement (XI) solution provider. The company's mission revolves around assisting clients in enhancing experiences at the critical intersection of customer, employee, and business needs. At the core of their operations lies the connection of clients with their most essential priorities, accomplished through a distinctive fusion of data, technology, and human proficiency. Leveraging their cutting-edge technology platform, extensive domain knowledge, and worldwide teams of specialists, they bring a distinct emphasis on Experience Improvement (XI) to enable clients to seize pivotal moments.
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