Bombora ranks second in Neutronian’s Beta NQI™ Transparency Ratings. One of the core values that Bombora follows is data stewardship. It has developed its product Company Surge® through collaboration and innovation.
“Leveraging data across marketing use cases is more important than ever, and as privacy concerns grow, transparency is a key differentiator for our customers. At Bombora, we value being trusted stewards of data, which includes working closely with our partners and industry organizations to ensure that our data is among the most trustworthy across the Martech ecosystem. We focus on privacy compliance and ethically sourced data, which makes our placement in Neutronian’s rankings a testament to our team’s hard work. Accreditations, evaluations, and third-party ratings, similar to what Neutronian has done with its NQI Transparency Ratings, will only grow in importance in the years to come,” shared Dale Durrett, VP of partnerships, Bombora.
Neutronian bases its ratings on the public transparency of data providers selling audience segments, data feeds, or data analytics solutions to marketers. The publicly available data about every data provider across Neutronian’s five categories - Consent & Compliance, Sourcing Transparency, Dataset Characteristics, Methodology & Processing and Performance is used for generating the ratings.
“Transparency is the top priority for marketers when researching a data purchase or partnership, because data quality and sourcing can make all the difference in their plans and campaigns. Our ratings are designed to help marketers better understand their options before making a major decision. In doing so, we hope to build a more trustworthy ecosystem,” said Lisa Abousaleh, Chief Customer Officer and co-founder, Neutronian.
“Transparency is the top priority for marketers when researching a data purchase or partnership, because data quality and sourcing can make all the difference in their plans and campaigns. Our ratings are designed to help marketers better understand their options before making a major decision. In doing so, we hope to build a more trustworthy ecosystem,” said Lisa Abousaleh, Chief Customer Officer and co-founder, Neutronian.
Bombora helps businesses know which companies are researching their products and services. Using this information, sales and marketing teams can consistently improve their performance. This intent-driven approach enhances the way businesses market and sell their products and services to other businesses. Bombora uses transparent data that is built on an ecosystem of quality, collaboration, and innovation.