Bombora will feature in the new ABM app collection on the HubSpot App Marketplace. Bombora updated its app in 2021 to help HubSpot users automatically discover net-new in-market businesses to uncover valuable accounts.
Bombora’s Company Surge® helps B2B marketing and sales teams to know which businesses are in-market, researching their products and services, and to what extent. These weekly-updated insights are directly integrated into HubSpot so that marketing and sales teams can align on the best accounts to focus on, create personalized content for these accounts and sales plays that scale leads to increase ABM efficiency.
“Bombora has prioritized direct integrations and partnerships in order to make it easier for sales and marketing teams to access our insights without changing their workflows,” said Erik Matlick, CEO, and co-founder of Bombora.
“Bombora has prioritized direct integrations and partnerships in order to make it easier for sales and marketing teams to access our insights without changing their workflows,” said Erik Matlick, CEO, and co-founder of Bombora. “HubSpot is one of the most well-known marketing, sales and service software companies in the world, and we’re thrilled for our app to be in the spotlight as they look to help B2B brands with their business challenges.”
Company Surge® for HubSpot analyzes which target accounts show the most interest in certain products or services. It allows B2B marketers to build target account lists and dashboards in HubSpot to start approaching prospects and nurture programs or align their sales reps with these accounts to prioritize outreach.
Bombora has more than 100 integrations in different marketing and sales ecosystems so that Company Surge is accessible to different teams that use data and insights to get more conversions.