Building an ABM Framework: The 5 P’s to Success (Part 1)
Business 2 Community | September 20, 2017
When it comes to account-based marketing (ABM), there is a lot of content you could consult. In fact, if you look up “account-based marketing” on Google, the search will generate over thirty-one million results. With this much information on ABM floating around, it can be hard to figure out where to begin. While it is true that, organizationally, each company will approach ABM differently, building a framework is a critical first step in creating a scalable and efficient program.