ChatFunnels, the premier conversation optimization and account engagement platform, recently confirmed that Latane Conant, CMO of 6sense, and Jon Miller, CMO and Product Officer (CPO) of Demandbase, would present a combined keynote talk at the Account-Based Engagement Summit on August 11th. The Summit is the industry's most important gathering for sales and marketing professionals to discover critical new tactics.
Latané Conant, CMO of 6sense, equips marketing executives with the technology they need to confidently lead their teams, companies, and industries into the future. Prior to joining 6sense, she was Appirio's general manager for the Americas and global CMO. Her extensive experience is an important source of industry information.
Jon now serves as Demandbase's Chief Marketing and Product Officer. Jon was formerly the CEO and creator of Engagio (bought by Demandbase) and a co-founder of Marketo (Nasdaq:MKTO), a marketing automation pioneer. Jon is a thought leader, author, and frequent speaker. Conant and Miller have unique insight into the trajectory of the business as the CEOs of two leading account-based marketing platforms. They will cover the most recent trends, methods, and suggestions for developing and implementing an effective go-to-market strategy.
While virtually everyone agrees that account-based methods are essential in the future, there are several techniques available. 6sense emphasises the significance of understanding your dark funnel, or otherwise concealed insights into purchasing intent. Demandbase emphasises the significance of providing a consistent client experience across the funnel. At the Summit, you'll learn which approach is best for your firm.
Among the other speakers at the Demand Generation Summit are:
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Vengreso's CEO, Mario Martinez Jr.
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ZoomInfo's Senior Director of Strategic Marketing, Hussam AlMukhtar
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Sendoso CEO Kris Rudeegraap
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Demand Science CEO Peter Cannone
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Andrea Lechner-Becker, LeadMD's CMO
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Terry Arnold, TrueInfluence's Vice president Of marketing
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Rollworks' CMO, Randi Barshack
About ChatFunnels
ChatFunnels is a conversational marketing tool for optimising your sales and marketing funnels. Account-based engagement capabilities enable you to discover, target, and engage accounts. ChatFunnels assists your marketing and sales teams in engaging with and converting website traffic with optimised bots and live chat. Leading companies such as Domo, Ivanti, Pantheon, Nomi Health, Archive360, and QuickBase employ ChatFunnels.