Chief Marketing Officers Share Strategies for 2018

It's been a turbulent year for marketers, with disruption, security and customer data issues along with a myriad of other distractions and 2018 doesn't appear to be any less frenzied. Keeping your eyes on the prize has become more and more challenging and where you invest your organization's time and resources will be crucial to your success or failure. To help you ramp up for 2018 we spoke with CMOs in different fields to help better understand where their strategic focus will be in the coming year.Hyland is the CMO of ON24 where he is responsible for the company’s business development, growth and go-to-market strategy. He has more than a decade of experience at start-ups, including financial supply chain company Taulia and workforce management company Kronos.