Comscore Signs Multi-Year Agreement with Nextdoor for Digital Audience Measurement

Comscore a trusted partner for planning, transacting and evaluating media, today announced an agreement to provide Nextdoor, the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services, with Comscore's industry-leading digital audience measurement. The multi-year agreement includes access to Comscore's Media Metrix® Multi-Platform, and Plan Metrix® Multi-Platform, which combines consumers' desktop and mobile behavior with advanced audience information to drive relevant advertising opportunities.
"Nextdoor has an inspiring mission to connect neighbors and help build thriving communities, and those themes feel particularly relevant as we collectively navigate the ongoing COVID-19 pandemic," said Carol Hinnant, Chief Revenue Officer, Comscore. "We are excited to help the Nextdoor team achieve their goals with granular and actionable audience insights."