Content Marketing Tips in the Age of Non-Existent Attention Spans

By now, you’re probably familiar with the most overly used marketing stat of the year: a goldfish has an attention span of nine seconds; human attention spans have dwindled down to just eight seconds.Hopefully, by now, you realize that this is fake news and has actually been debunked. However, the sentiment still holds true. People are distracted today, making marketers’ jobs that much harder. How do you capture and hold the attention of someone who is scrolling through their Facebook newsfeed while watching the latest TGIT shows on TV and carrying on a conversation with their roommate?At a Gramercy Institute forum a couple of weeks ago, marketers and publishers from the financial industry came together to discuss this very topic: the age of engagement, and how to engage with customers and prospects. While most of the forum content was geared toward the financial services industry, these tips apply to marketers across all industries.Below are four highlighted tips on content marketing that matter in the age of shrinking attention spans.Make it snackable. Even if the goldfish stat is false, you can’t argue that many people have short attention spans. This is the age of 30 tabs open on your browser, and people skimming content versus fully reading it before moving onto the next tab. So, consider making your content bitesize. Be concise with the message you want to get across.