ACCOUNT BASED EXECUTION

Contentgine Releases "Target Lists, Categories, and Case Study Titles: Three Surprising Results from a Contentgine Data Science Analysis"

Contentgine | January 24, 2022

Contentgine Data Science Analysis
On January 21, Contentgine announced that it released an analysis of the target account lists (TALs) utilized by a sample set of customers. This analysis yielded three surprising results.

Ben Luck, the company’s chief data scientist, ran trials using Contentgine’s TALs to supplement the TALs from three customers: a digital signature company, a cloud communications company, and a financial ERP company. The first result did not surprise him. Contentgine’s TALs improved the clients’ TAL by creating ten to twenty times more engagement. However, he was surprised by how the Contentgine dataset showed clients missing market segments where they did not expect to compete and how the titles of their case studies and email messages impacted their prospect’s engagement.

"We have perhaps the world's largest dataset of content interactions as a result of our Perpetual Engine," Luck said.

"We have perhaps the world's largest dataset of content interactions as a result of our Perpetual Engine," Luck said. "We email content from our huge B2B content library to 50 million targets a month, and that produces over 1 billion intent signals per quarter. That data can be used to improve a customer's target account list."

"What did surprise me was that our data showed one aspect our clients were missing: market segments where they did not think they could compete. One, for example, focused on small business but we showed them that large enterprises would engage with them as well."

"The last result was the most surprising. In short, how you title your case study or email offer can directly affect whether a prospect engages. There's more to it that the report shows, but in short, the more specific you are in the title of the case study, the less likely you are to get prospects to read it. We were very surprised by that, and it now makes the naming and wording of case study offers in content marketing a new art and science. I am very happy to have made these revelations, as they directly improve our content marketing performance for our clients."

Luck expects to unravel more improvements to their TALs in the near future.

Spotlight

B2B decision makers no longer make decisions on their own. Even C-level buyers operate in an atmosphere of consensus and buy-in from multiple coworkers and influencers. Data-driven decision making is the norm, and B2B purchases are based on facts, input from peers, and a lot of online research. How in the world is your marketing going to make an impact when there are so many people on so many websites doing so much research to decide what to buy from whom? A big part of the answer is B2B online display advertising, which gives you a way to reach your target audience at all stages of a decision-making cycle. You can use your B2B display ads to increase awareness, generate leads, nurture them, and help them make a decision. You can reach businesspeople with ads while they are multitasking on social media sites. You can also measure your results at each stage of the marketing funnel and attribute your advertising to advancing prospects through each step of a decision. You can fine-tune your message along the way.


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ACCOUNT BASED ANALYTICS

Clinch Partners with Intent IQ for Expanded Cookieless Identity Solution Across Mobile and CTV

Clinch, Intent IQ | January 18, 2022

Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving across CTV, OTT, programmatic, social, native, audio, and DOOH, today announced a partnership with next generation identity resolution leader Intent IQ, for expanded omnichannel identity integration and CTV/mobile addressability. "Our partnership with Intent IQ is one of many steps we've taken to strengthen our clean room, and support marketers' increasing need for enhanced omnichannel addressability," said Raz Peter, CTO and Co-founder at Clinch. "Our partnership with Intent IQ is one of many steps we've taken to strengthen our clean room, and support marketers' increasing need for enhanced omnichannel addressability," said Raz Peter, CTO and Co-founder at Clinch. "In addition to Intent IQ's industry-leading scale across cookieless environments like CTV and mobile, their data is accessible in real-time and without latency. This is a game changer in enabling faster, more precise decisioning and optimizations at scale." The partnership scales Clinch's identity and data enrichment solutions on an individual or household basis across environments that lack deterministic IDs, including CTV and in-app/iOS. This helps marketers achieve cross-app, cross-site and cross-device targeting and attribution in a privacy compliant manner, and is easily activated with the click of a button during campaign setup in the Clinch UI. This joint solution is compatible with all systems and platforms, no integration work is required. The Clinch identity graph is enhanced with Intent IQ's massive footprint that dynamically maps over 114 million households across North America, and includes over 355 million CTV IDs and 448 million MAIDs. This robust cross-channel identity graph is the first of its kind based on a stack of complex algorithms and AI, combined with one of the largest deterministic datasets in North America. All data is transmitted via a single call, versus several calls per data source, offering deterministic accuracy, probabilistic scale, and unparalleled efficiency. Real-time data syncing is another unique component, as other identity partnerships rely on an offline syncing process that results in slower analysis and optimizations and data discrepancies. "Gone are the days when marketers were limited by fragmented data signals or absent identifiers," said Dror Ben-Yishai, CTO at Intent IQ. "Our partnership with Clinch reflects our commitment to providing marketers innovative and scalable identity resolution across all environments, and the flexibility to work with any existing data stack or partner integrations." Future iterations of the partnership will open up Clinch clients to enhanced demographic and attribute data to be used for compound decisioning logic and optimizations. Clinch partner integrations are intended for simple plug and play enablement, and easily activated with the click of a button in their SaaS platform. About Clinch Clinch is an AI-powered Creative Personalization platform that delivers consumer-tailored ad experiences across all channels, to drive online and in-store performance and sales. Clinch provides brands and agencies with an omni-channel creative solution that leverages data to automate, personalize and optimize display and video ad experiences at scale, across programmatic, social media, in-app, native, and OTT / CTV. For more information visit: www.clinch.co. About Intent IQ Intent IQ is a privacy-forward next generation identity resolution leader, whose technology is powering many of the leading platforms in the industry. It is backed by AlmondNet Group's IP portfolio currently comprised of over 150 granted patents. Intent IQ's solutions are fueled by a powerful identity device graph with unparalleled accuracy and scale that connects all screens and devices, in real-time, across multiple environments including cookieless, MAID-less and CTV. Its solutions include privacy-friendly identity resolution, bid enhancement and attribution. Intent IQ is headquartered in New York City and has a research and development center in Herzliya, Israel. For more information, visit http://www.IntentIQ.com.

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New ON24 Partner Network Brings Together Leading Sales and Marketing Solutions for Customers

ON24 | February 23, 2022

ON24 (NYSE: ONTF) today launched the ON24 Partner Network with more than 40 leading sales and marketing agencies, solutions integrators, and software companies. Partners are joining forces with ON24 to develop integrations, solutions, and services for mutual customers to advance their digital-first strategies. As a leading platform for digital engagement, ON24 is helping companies enhance their digital capabilities throughout every stage of the buyer journey and use first-party engagement data across all their sales and marketing activities. With the ON24 platform, marketers have a one-stop-shop to accelerate innovation across their go-to-market operations and drive revenue growth. “The ON24 Partner Network allows marketers to put digital engagement at the center of every go-to-market strategy and bring together the insights they need to better understand, engage, and convert prospects into buyers,” said Sharat Sharan, founder and CEO at ON24. “The ON24 Partner Network allows marketers to put digital engagement at the center of every go-to-market strategy and bring together the insights they need to better understand, engage, and convert prospects into buyers,” said Sharat Sharan, founder and CEO at ON24. “Our continued commitment and investment in our partner ecosystem will help accelerate customer success with the ON24 platform and our next phase of company growth.” B2B companies are increasing their digital investments to transform customer engagement and make first-person data a strategic enabler across the business. The ON24 Partner Network provides marketers a network of partners to easily integrate multiple solutions and unite buyer data with the ON24 platform. Marketers can find new technologies, connect with verified vendors, and discover new ways to engage audiences and capture prospect and customer data. Partners in the ON24 Partner Network get access to new co-selling, co-marketing, and integration opportunities with ON24 and fellow ecosystem partners. Together, ON24 and its partners can reach new markets, extend their product and service offerings to more prospects, and help customers keep pace with changing market needs. “Through a growing, diverse community of companies working together, we can better support our joint customers and help them optimize the digital buyer journey,” said Byron Bardy, vice president of corporate development and strategic alliances. “With the ON24 Partner Network, customers can access digital experts to maximize their sales and marketing potential using the ON24 platform.” ON24 provides a single platform to drive digital engagement and capture actionable insights at scale that can be used with leading marketing automation, CRM, and sales and marketing solutions to generate greater revenue. To learn more about the ON24 platform and its ecosystem of partners, visit ON24.com/Partners. What ON24 Partners are Saying: Nick Heys, CEO of Jabmo, ON24 premier tier partner: “As a leading provider of ABM solutions to the manufacturing, life sciences and healthcare industries, joining the ON24 Partner Network was an easy decision. Today’s B2B marketers rely on virtual and digital events to engage with known buying group members, but often miss out on valuable engagement data from unknown and anonymous buying groups. Together with ON24, we give B2B marketers a 360-degree view of all their account engagement activity in a single platform.” Richard Roocroft, global head of strategic alliances at Interprefy, ON24 premier tier partner: “Interprefy is leading provider of real-time language interpretation and translated live captions solutions committed to helping people connect in their own language anywhere. We are excited to join the ON24 Partner Network and provide ON24 customers with seamless solutions to break down language barriers in their events.” Aaron Cole, director of business operations at V2, ON24 premier tier partner: “As a long-standing agency partner of ON24, V2 is excited to join ON24 Partner Network and take advantage of exceptional partner benefits like dedicated agency training, custom agency support, and exclusive product access. This will help us continue to deliver exceptional digital experiences for our shared clients and customers.” Erica Gunn, CMO at Canto, ON24 growth tier partner: “Canto is a leading provider of digital asset management software committed to helping marketers scale digital content creation and help teams work faster and smarter as they manage, create, and share digital content. We are excited to partner with ON24 and help our joint customers scale their digital content.” Tim Hong, VP of alliances and partnerships at Integrate, ON24 growth tier partner: “We are dedicated to helping B2B marketers accelerate an omnichannel, connected, and flexible precision demand marketing approach. We are excited to join the ON24 Partner Network and provide our customers with seamless digital events and webinar integrations that enable precise, cross-channel, account-based campaigns.” Michal Raz, VP of global partners at KUDO, ON24 growth tier partner: “As a SaaS multilingual marketplace and platform, there has been pressing demand among our global enterprise customers for our integration with ON24. We’re thrilled to partner with ON24 to make events more inclusive and accessible, improving attendee engagement and furthering KUDO’s mission of breaking language barriers.” Piyush Saggi, CEO of Parmonic, ON24 growth tier partner: “Webinars rock! Marketers at legendary brands use ON24 to deliver compelling webinar experiences and Parmonic to automatically transform webinars into munchable content. Our partnership is a huge win for marketers. Together we will make it easier to attract and engage audiences using two great technologies that work in harmony. ON24 and Parmonic are committed to making marketers heroes.” Samantha Yarborough, VP of partnerships at PFL, ON24 growth tier partner: “At the center of all good marketing is authentic human connection. PFL is a leader in delivering hybrid experiences and thrilled to join the ON24 Partner Network. The combination of ON24’s exceptional virtual events and PFL’s multisensory, branded direct mail experiences captures the recipient’s full attention. Together, customers can truly execute hybrid experiences that deliver.” Monet Sommers, director of business development, SketchDeck, ON24 growth tier partner: “SketchDeck is thrilled to partner with ON24. The past few years have transformed the way we communicate and connect. As SketchDeck continues to meet the evolving creative needs of modern organizations, we recognize the power of the ON24 sales and marketing platform to help us come together, share ideas, and drive creativity.” Elliot Smith, head of partnerships at 6sense, ON24 base tier partner: “Forward-thinking marketers are eager to push the boundaries to engage with their buyers in a digital world – and ON24 is paving the path. We’re excited to help ON24 customers accelerate their ability to grow revenue while providing the kind of experience their buyers want and deserve.” Marge Breya, CMO at Leadspace, ON24 base tier partner: “As a leader in B2B customer data platforms, Leadspace is transforming the way top brands around the world find, create, and accelerate closeable business. We are excited to become part of the ON24 Partner Network and are looking forward to joining forces.” Nicholas DeBenedetto, CEO at LeapPoint, ON24 base tier partner: “LeapPoint helps some of the world’s most well-respected brands drive powerful experiences through Connected Work™. It’s more important than ever for businesses to deliver relevant, personalized, and continuous experiences. We’re thrilled to partner with ON24 to help connect our clients with actionable first-party engagement data from their ON24 experiences.” Peter Engleman, VP of corporate strategy and partner success at Terminus, ON24 base tier partner: “Joining the ON24 Partner Network enables us to get marketers the valuable data they need. Webinars and virtual events have become integral to marketing strategies. As a multichannel ABM platform, Terminus helps marketers incorporate first-person data from the ON24 platform into their ABM strategy to identify more engaged target accounts, better align with sales, and generate more pipeline and revenue.” Peter Cselenyi, CEO at TheSpeech, ON24 base tier partner: “We are thrilled to serve ON24’s professional webinars with high-quality simultaneous interpretation to make sure that the message of all of our joint customers is understood perfectly by every nation around the world.” Tyler Lessard, VP of marketing at Vidyard, ON24 base tier partner: “Live and on-demand video have become strategic marketing assets as audiences look for more engaging and educational ways to interact with brands in a digital-first world. As the leader in video hosting and analytics for B2B marketers, we’re proud to be a part of the growing ON24 Partner Network, helping marketing teams maximize the value of their online video and on-demand webinar content.” About ON24 ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive ​revenue growth. ON24 serves more than 2,000 customers worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

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DemandScience Customers Speaking at Forrester B2B Summit North America 2022

DemandScience | May 02, 2022

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced it is a Platinum Sponsor of Forrester’s B2B Summit North America 2022, and will be presenting in-person customer case study sessions at the Summit with two of the world’s most recognized and successful technology companies. Forrester’s B2B Summit, one of the most important events of the year for thousands of B2B marketing, sales, and product leaders, is taking place in-person and digitally from May 2–4, at the Austin Convention Center in Austin, Texas. “We are proud to be sponsoring Forrester’s B2B Summit and enabling participants to hear first-hand from highly respected peers about how they leveraged DemandScience’s B2B data and solutions to power successful initiatives and achieve meaningful ROI,” said Chris Rack, Chief Revenue Officer of DemandScience. “We are proud to be sponsoring Forrester’s B2B Summit and enabling participants to hear first-hand from highly respected peers about how they leveraged DemandScience’s B2B data and solutions to power successful initiatives and achieve meaningful ROI,” said Chris Rack, Chief Revenue Officer of DemandScience. Each session will be co-presented by Rack and the customer’s marketing leader responsible for the demand gen program: Topic: Identifying High-Propensity Buyers to Drive Opt-in Leads Overview: The presenters will demonstrate how identifying and creating high-propensity audience segments using technographic installation and intent data layering fueled their branded demand generation programs. This facilitated the growth of their ABM permission-based audience and accelerated ROI. Date/Time: Monday, May 2, 2022 from 1:25 pm – 1:55 pm central time, room 11AB Topic: Leveraging Predictive Insights to Accelerate Your ABM Strategy Overview: Attendees will learn how this world-renowned tech company increased ROI, speed through funnel, and ABM conversion rates across the board by using DemandScience’s intent engine on top of their core ABM lists to generate and prioritize leads. The presenters will illuminate how combining and analyzing multi-source intent data provides predictive B2B buyer insights that can be leveraged to deliver transformational results for marketers. Date/Time: Wednesday, May 4, 2022 from 11:50 am – 12:20 pm central time, room 11AB In-person attendees can meet with the DemandScience team at Booth #724 in the B2B Summit Marketplace to learn how they can partner with DemandScience to identify prospects, activate buyers, and convert opportunities with accurate B2B data. About DemandScience DemandScience is a global B2B data company that partners with customers to upgrade their sales pipelines. Our accurate data and predictive insights enable B2B sales and marketing professionals to identify, activate, and convert the right buyers at the right time and achieve their growth goals.

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ACCOUNT BASED DATA

Folloze and repliCMO to Offer Innovative B2B Revenue Solutions

Folloze, repliCMO | June 15, 2022

Folloze today welcomes repliCMO as its newest alliance partner, with a focus on B2B enterprises in the Asia-Pacific region. The two companies will create new B2B revenue solutions that help enterprises in APAC compete and win in a new digital-first marketplace. The global pandemic accelerated digital transformation and changed the nature of B2B buying and selling forever. As a result, marketing teams are now owning more of the lead-to-revenue cycle. The Folloze platform makes it easy for marketers to plan and launch any revenue-generating program and tactic across a buyer journey that's now 100% digital. The platform harnesses customer and intent data with personalized content experiences to power demand centers and landing pages, high-touch events, channel programs, ABM, cross-sell and upsell, and much more. repliCMO brings strategic marketing expertise, alliances, and smooth execution systems to enterprise clients, effectively extending the capabilities and reach of the chief marketing officer (CMO) function. Together, Folloze and repliCMO will leverage these respective strengths to help enterprise companies reimagine their GTM and better align with the digital-first expectations of today's modern B2B buyer. "We now operate in a world where the B2B buying journey is 100% digital," said Etai Beck, CEO and Co-founder at Folloze. "We now operate in a world where the B2B buying journey is 100% digital," said Etai Beck, CEO and Co-founder at Folloze. "repliCMO shares our vision of reimagining the buyer journey through the activation of customer data and the automated delivery of personalized experiences with high-value human engagement. Their strong enterprise B2B track record, and established footprint in the APAC region made the prospect of collaborating a clear win. Together, Folloze and repliCMO are the natural solution for clients seeking new ways to stand out in a crowded digital landscape." "Marketing has always been more than a service — in a world where there are multiple products in a single category, it's marketing intellectual property (IP) that creates the brand and differentiates it in the minds of customers," said Ruchika Rana Malhotra, Founder and CEO of repliCMO. "Particularly at a time of intense IPO and funding activity in APAC, brand is a significant driver of value. Together with Folloze, we can help enterprise CMOs smartly structure their account-based marketing strategies and deliver on them with focused, appealing, and relevant digital content, ultimately making the buyer journey easier." About Folloze Folloze builds the leading B2B Buyer Experience Platform. With Folloze, sales and marketing teams can quickly create rich, personalized, and value-added experiences that maximize the revenue impact across the entire customer journey. Top B2B brands -- including Autodesk, RingCentral, Cisco, and ServiceNow -- trust Folloze to boost customer engagement, revenue growth, and expansion across their target accounts. To learn more, visit https://www.folloze.com/. About repliCMO repliCMO is a management consulting firm specializing in marketing IP creation and delivery in the B2B space. repliCMO's forte is creating marketing IP for technology and emerging technology ecosystems- Fintech, Cybersecurity, SaaS, Cloud computing, Proptech, Infratech, AI, AR, IoT & Blockchain. To learn more, visit https://www.replicmo.com/.

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Spotlight

B2B decision makers no longer make decisions on their own. Even C-level buyers operate in an atmosphere of consensus and buy-in from multiple coworkers and influencers. Data-driven decision making is the norm, and B2B purchases are based on facts, input from peers, and a lot of online research. How in the world is your marketing going to make an impact when there are so many people on so many websites doing so much research to decide what to buy from whom? A big part of the answer is B2B online display advertising, which gives you a way to reach your target audience at all stages of a decision-making cycle. You can use your B2B display ads to increase awareness, generate leads, nurture them, and help them make a decision. You can reach businesspeople with ads while they are multitasking on social media sites. You can also measure your results at each stage of the marketing funnel and attribute your advertising to advancing prospects through each step of a decision. You can fine-tune your message along the way.

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