On May 3, Conversica, Inc., the leading provider of conversational AI solutions for enterprise revenue teams, announced a new conversational account-based marketing integration with 6sense. 6sense is a platform for B2B organizations generating predictable revenue. This integration will build on the growing success of the conversational ABM product launched in November 2021 and help Conversica AI Assistants to utilize high-quality account and intent data from 6sense to identify whom to target and tailor two-way, customized conversations with a human touch to scale an ABM program.
Mark Jancola, Chief Development Officer, Conversica, said, “We’re ultimately helping companies to reap the full value of their ABM investments."
Mark Jancola, Chief Development Officer, Conversica, said, “We’re ultimately helping companies to reap the full value of their ABM investments. ABM vendors provide a wealth of information that marketing, and sales (and eventually customer success) teams want to use to personalize communications but are unfortunately unable to do so due to bandwidth limitations. By bringing our two solutions together, we’re able to action these insights at scale, provide contacts with the most relevant message and turn interest into direct sales conversations that would otherwise be impossible without a digital team member.”
Conversica offers ABM conversations custom-designed for targeted messaging using the most applicable testimonials, use cases and pain points. Thanks to the integration, contacts can automatically be routed to the most relevant conversation based on persona, buying stage and industry. Companies like ATS Dealers and Trifacta are seeing great results after adopting Conversica’s conversational ABM solution.
“Out of the 15 to 20 Conversica conversations that we run, ABM Outreach has very quickly become our most-used skill,” said Josh Copp, Managing Partner at ATS Dealers, a full-service reseller of premium data software and marketing solutions. “I really appreciate the flexibility of the messaging. We can have conversations with prospects that lead with the customer’s pain point and clearly show how ATS can help them solve it. The ability to map our solution to a unique business problem in our outreach is essential, especially as we expand into new industries.”
"What's exciting to us about the ABM Outreach skill is the ability to match specific pain points—whether it be by persona, title, or industry—with a tailored value statement increasing the relevance to the contact. The impact of these added variables, in the ICP Outreach conversation, has led to an engagement and hot lead rate +10% higher than our standard Conversica conversations," said the Director of Demand Generation at Trifacta, an open cloud platform for data engineers and analysts.