ABM ACCOUNTS

Demand Gen Report Announces Winners of 2021 B2B Innovator Awards

Demand Gen Report | September 07, 2021

Demand Gen Report has announced the winners of its fifth annual B2B Innovator Awards, which recognize some of the most progressive marketing and sales practitioners who are pushing the envelope to effectively engage prospective customers and meet buyer needs.

Garnering more than 100 nominations from B2B executives across verticals, the Demand Gen Report team selected 26 final winners in 13 categories. These winners were acknowledged for thinking outside of the box and for helping to develop and foster innovative concepts and strategies for their organizations and the B2B industry at large.

“The B2B Innovator Awards — now in its fifth year — allow Demand Gen Report to shine a light on some of the brightest and most inspiring professionals in the B2B space,” said Klaudia Tirico, Editor of Demand Gen Report, and coordinator of the B2B Innovator Awards. “The past 18 months were filled with uncertainty — but one thing is for sure: B2B marketing and sales professionals rose to the occasion with agility, creativity and tons of innovative ideas to keep the wheels turning at their organizations. The team and I were thrilled to host the award winners at our first in-person industry event since lockdown.”

All 26 winners were recognized during a special ceremony at the B2B Sales & Marketing Exchange in Boston, Mass. on Aug. 11, 2021.

New to the 2021 awards was the Diversity & Inclusion Champions category, which was added this year to spotlight practitioners who are spearheading initiatives to build a diverse, equitable and inclusive workforce and company culture, including results-oriented strategies, methods of accountability and the promotion of company-wide D&I education and communication.

In addition to the 13 categories, Demand Gen Report gave the B2B community an opportunity to vote for the “Kristen Wendel B2B Innovator Of The Year” award, and received more than 4,300 overall votes for this additional category. The winner of the Kristen Wendel B2B Innovator of the Year Award this year was Lisa Sharapata of Mindtickle, who received more than 350 unique votes!

The complete list of B2B Innovator Award winners includes:

Account Targeters & Strategists
  • Doug Houvener, WebPT
  • Jennifer Leaver, Bazaarvoice

B2B Technologists
  • Christina Kay, ResellerRatings
  • Jonah Cooperman, Atlassian

B2B Vanguards
  • Lisa Sharapata, Mindtickle
  • Allison Metcalfe, Demandbase

Buyer-Focused Marketers
  • Tabitha Adams, Integrate
  • Carmen Goldstein, Unity Technologies

C-Suite Strategy
  • Matt Maurer, ICF
  • Maura Rivera, Qualified

Content, Creative & Execution
  • Ashleigh Gorman, Vista Equity Partners
  • Amanda Maksymiw, Fuze

Data Scientists & Operations Optimizers
  • Brooke Bartos, InvoiceCloud
  • Silvian Centiu, Retina

Diversity & Inclusion Champions
  • Carey Straetz, Mode
  • Hana Jacover, MadKudu

Generation Z Trailblazers
  • Hannah Frankl, Google for Startups
  • Anh Dang, Alation

Marketing Mentors
  • Natalie Gullatt, Black Marketers Association of America
  • Melissa Nacerino, Netskope

Sales Drivers
  • Annika Helmrich, E2open
  • Julie Brewer, Bottomline Technologies

SMB Maestros
  • Lydia Flocchini, SurePoint Technologies
  • Aaron Rhodes, Voodle, Inc.

Vertical Virtuosos
  • Andrew Reed, AVEVA
  • Beth McCluskey, RAIN Group

More on each winner can be found in the complete 2021 B2B Innovator Awards special report, publishing on Demand Gen Report in early October.

About Demand Gen Report
Demand Gen Report, a G3 Communications brand, is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.

About B2B Sales & Marketing Exchange
Presented by Demand Gen Report and ABM In Action in partnership with Terminus and a host of top sponsors across the B2B sales & marketing space, the B2B Sales & Marketing Exchange (#B2BSMX) is an educational and networking event targeting transformational approaches to customer engagement and revenue creation for B2B organizations as they navigate today’s realities. This year’s event brought the community back to in-person gatherings. Held on August 9-11 at the Encore Boston Harbor Resort in Boston, Mass. #B2BSMX provided a platform for leaders in marketing, sales and customer success and with a strong focus on alignment and orchestration, was an event for every member of the revenue team.

About G3 Communications
G3 Communications is a digital media firm specializing in B2B marketing. With an expertise in publishing content across traditional and emerging channels, G3’s brands include Demand Gen Report, ABM In Action, Channel Marketer Report, Retail TouchPoints and Content4Demand. G3 Communications is also the producer of the annual B2B Marketing Exchange (#B2BMX), which is hosted by Demand Gen Report, ABM In Action and Channel Marketer Report.

Spotlight

ABM is regarded as one of the best strategies for winning new key accounts, but it’s most important use is often overlooked. In this article, we learn how ABM can help improve your relationship with current customers as well as the ones you hope to gain.


Other News
CORE ABM

ZoomInfo Earns Top Spot in 23 G2 Grids for Sixth Consecutive Quarter

ZoomInfo | July 05, 2022

ZoomInfo continued its streak of market leadership, topping the overall Buyer Intent Data Tools category along with the top spot in every Lead Capture and Marketing Account Intelligence category. “Once again, ZoomInfo proves its leadership when it comes to consistently delivering top-tier solutions to revenue teams everywhere at businesses of all sizes,” said ZoomInfo Founder and CEO Henry Schuck. “The honest, positive experiences shared by our customers are the reason we’ve maintained our top-tier status with G2 quarter-over-quarter and year-over-year.” For the ninth straight quarter, ZoomInfo was listed as the No. 1 Enterprise solution in the Sales Intelligence and Marketing Account Intelligence sections. Also of note: ZoomInfo has topped at least 19 different grids for eight consecutive quarters. ZoomInfo maintained the top spot in both the Overall and Mid-Market grids of Marketing Account Intelligence for the 18th consecutive quarter. ZoomInfo was named the No. 1 Enterprise solution in five different sections. 36 of ZoomInfo’s 39 rankings were in the top-two on their grid. The Summer 2022 Grid® Reports are based on G2’s unique algorithm, which calculates customer satisfaction and market presence scores in real-time. Based on user reviews and data aggregated from online sources and social networks, ZoomInfo’s high placement in these categories underscores the ways in which best-in-class data feeds every step of a sales and marketing professional’s workflow, and reveals the need for an automated pathway to go-to-market intelligence. No. 1 Placements (23) Lead Capture Lead Capture: Enterprise Lead Capture: Mid-Market Lead Capture: Small Business Lead Intelligence Lead Intelligence: Enterprise Lead Intelligence: Mid-Market Marketing Account Intelligence Marketing Account Intelligence: Enterprise Marketing Account Intelligence: Mid-Market Marketing Account Intelligence: Small Business Market Intelligence Market Intelligence: Mid-Market Email Verification Email Verification: Mid-Market Email Verification: Small Business Lead Mining Lead Mining: Mid-Market Lead Mining: Small Business Buyer Intent Data Tools Buyer Intent Data Tools: Mid-Market Account Data Management: Enterprise Sales Intelligence: Enterprise No. 2 Placements (13) AI Sales Assistant AI Sales Assistant: Enterprise AI Sales Assistant: Mid-Market AI Sales Assistant: Small Business Account Data Management Account Data Management: Mid-Market Account Data Management: Small Business Market Intelligence: Enterprise Market Intelligence: Small Business Sales Intelligence: Mid-Market Sales Intelligence: Small Business Visitor Identification Lead Intelligence: Small Business Other Placements (3) Visitor Identification Visitor Identification: Small Business Sales Intelligence About ZoomInfo ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com.

Read More

ACCOUNT BASED ANALYTICS

ZoomInfo Earns TrustRadius Top Rated Award for Sales Intelligence Software for Fifth Consecutive Year

ZoomInfo | May 24, 2022

ZoomInfo a global leader in go-to-market intelligence solutions announced that it has been recognized by TrustRadius with the 2022 Top Rated Award for Sales Intelligence Software, Market Intelligence Software, and Intent Data. More than 1,200 verified TrustRadius users have recognized ZoomInfo as a leader in the Sales Intelligence Software category. “Our customers continue to trust ZoomInfo because they see firsthand the positive impact it has on their business, The launch of our modern operating system RevOS this year has enabled us to deepen our relationships with customers and help their business grow quickly.” ZoomInfo President and Chief Operating Officer Chris Hays Verified users shared how much value they receive from using ZoomInfo: “ZoomInfo is a must for my office, I use it daily! It allows me to source and cross-reference our existing contact list of companies and their staff along with organizations to whom we are seeking to connect. It streamlines the research process and saves me time in my hectic day!” – Stephen McDermott, Executive Sales Director at Global Heroes “ZoomInfo is absolutely amazing! I have used a lot of lead generation search engines and ZoomInfo is far above the rest. They are very user-friendly, have tons of access to correct information, and are a great company to work with. Everyone at ZoomInfo is very knowledgeable and friendly. I am a huge fan of ZoomInfo!” – Nelson Colon, Training Sales Manager at BICSI In addition, ZoomInfo’s leading conversation intelligence solution, Chorus, has earned four Top Rated Awards for Sales Enablement, Sales Coaching, Call Recording, and Conversation Intelligence. ZoomInfo Chat has also earned the Top Rated Award for Intelligent Virtual Assistant. Since 2016, the TrustRadius Top Rated Awards have become the industry standard for unbiased recognition of distinguished business-to-business technology products. Based entirely on verified customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. TrustRadius uses a criteria, methodology, and scoring to determine Top Rated winners. About ZoomInfo ZoomInfo is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals. About TrustRadius TrustRadius helps technology buyers make better decisions and helps vendors tell their unique story, improve conversion, engage high-intent buyers, and gain customer insights. Each month over 1 million B2B technology buyers, over 50% from large enterprises, use verified reviews and ratings on TrustRadius.com to make informed purchasing decisions. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

Read More

CORE ABM

With Notable New Honors from G2 and TrustRadius, RollWorks Continues to Prove There is No One-Size-Fits-All Approach to ABM Success

RollWorks | May 19, 2022

Account-based marketing platform RollWorks, a division of NextRoll, continues to lead category market innovation and build on its momentum as a trusted partner for companies looking to accelerate revenue growth with ABM. After hitting a significant milestone with HubSpot, and launching partnerships with Drift and G2 to strengthen its platform capabilities, the company announced it has received 2022 Top Rated Awards from TrustRadius in the ABM and Ad Serving & Retargeting categories. RollWorks also received 15 leader awards in the G2 Spring Grid® Report and was named an Account-Based Leader for the seventh consecutive quarter and a Momentum Leader for the sixth consecutive quarter in G2's 2022 Winter Report. TrustRadius RollWorks received 2022 Top Rated Awards from TrustRadius in both the ABM and Ad Serving & Retargeting categories. Since 2016, the TrustRadius Top Rated Awards have become the B2B's industry standard for unbiased recognition of technology products. TrustRadius uses a detailed criteria breakdown of the methodology and scoring to determine TopRated winners. With a trScore of 7.9 out of 10, RollWorks is recognized by the TrustRadius community as a valuable player in the ABM software category. Comments from recent reviews of RollWorks on TrustRadius: RollWorks also helps us with attribution of the marketing campaigns that are critical to driving performance throughout the funnel. We've had better insights andreporting than ever before.- CMO RollWorks is far superior when it comes to its ABM advertising platform. The user-friendliness of it and the hyper-advanced reporting for playbooks is fantastic.- Digital Marketing Manager G2 RollWorks averages 4.4 out of 5 stars in user reviews and has been consistently named a Leader by G2, a top industry destination where buyers go to read and write authentic reviews about software products and services. Comments from recent reviews of RollWorks on G2: Rollworks account insights and audience segmentation helps us see who is engaging, on what topics, and where they are in our journey stage. We are able to easily track our target account lists and target with the appropriate ads.- Marketing Director The platform is really easy to navigate, setting up campaigns is quick, the interface walks you through everything step by step. What I really appreciate is the journey funnel view...This is really helpful in knowing when to hand off a marketing lead to our SDR team.- Marketing Manager In the G2 2022 Spring Grid Report, RollWorks received 15 leader awards across Account-based Advertising, Cross-Channel Advertising, Display Advertising, Marketing Account Intelligence, Market Intelligence, Retargeting, and Social Media Advertising categories. G2 Grid Reports are released quarterly, and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks. Products in the Leader quadrant are "rated highly by G2 users and have substantial market presence scores. RollWorks was also included in G2's Winter 2022 Report as an Account-Based Platform leader for the seventh consecutive quarter, a Momentum leader for the sixth consecutive quarter, and Highest User Adoption. The company received nine additional badges, including Easiest to Use Small Business and Highest User Adoption Mid-Market. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.

Read More

CORE ABM

Demandbase More than Doubles Mobile and Company Data in Demandbase One

Demandbase | April 28, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces significant growth in the volume of mobile numbers and company data within its Account Intelligence Platform that supports the full Demandbase One Smarter GTM™ Suite. The new data coverage includes more than 47 million companies globally — those with enough size to be relevant in B2B go-to-market — plus 104 million contacts, more than 25 million mobile numbers, and a total of more than 33 million direct dials. This extraordinary lift in data volume supports customers who have an increasingly global go-to-market strategy. The growth also affirms the company's position as a leading B2B data provider, empowering customers to target their buyers more effectively as well as reach today's mobile workforce with ease. "The pandemic has fundamentally changed the ways in which work. Employees are no longer tethered to their desks and instead are conducting business everywhere they go," says Brewster Stanislaw, chief product officer of Demandbase. "The pandemic has fundamentally changed the ways in which work. Employees are no longer tethered to their desks and instead are conducting business everywhere they go," says Brewster Stanislaw, chief product officer of Demandbase. "This means the capability to reach prospects at their office is no longer sufficient. GTM teams must now reach prospects while they are on-the-go. We're enabling this for our customers by massively expanding the number of mobile phone numbers available within our account intelligence platform. I'm absolutely thrilled that we've been able to achieve this extraordinary growth in volumes without compromising the accuracy and reliability that is a hallmark of our personal data." As sales and marketing have become data-dominated fields, the value in software applications hinges on the data they provide. These numbers confirm Demandbase's position as a top-tier data company, consistently growing and paving the path for its customers to execute a Smarter GTM™. To learn more or request a demo, please visit https://www.demandbase.com/demo-request/. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

Read More

Spotlight

ABM is regarded as one of the best strategies for winning new key accounts, but it’s most important use is often overlooked. In this article, we learn how ABM can help improve your relationship with current customers as well as the ones you hope to gain.

Resources