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Demand Gen Report Announces Winners of 2021 B2B Innovator Awards

Demand Gen Report has announced the winners of its fifth annual B2B Innovator Awards, which recognize some of the most progressive marketing and sales practitioners who are pushing the envelope to effectively engage prospective customers and meet buyer needs.

Garnering more than 100 nominations from B2B executives across verticals, the Demand Gen Report team selected 26 final winners in 13 categories. These winners were acknowledged for thinking outside of the box and for helping to develop and foster innovative concepts and strategies for their organizations and the B2B industry at large.

“The B2B Innovator Awards — now in its fifth year — allow Demand Gen Report to shine a light on some of the brightest and most inspiring professionals in the B2B space,” said Klaudia Tirico, Editor of Demand Gen Report, and coordinator of the B2B Innovator Awards. “The past 18 months were filled with uncertainty — but one thing is for sure: B2B marketing and sales professionals rose to the occasion with agility, creativity and tons of innovative ideas to keep the wheels turning at their organizations. The team and I were thrilled to host the award winners at our first in-person industry event since lockdown.”

All 26 winners were recognized during a special ceremony at the B2B Sales & Marketing Exchange in Boston, Mass. on Aug. 11, 2021.

New to the 2021 awards was the Diversity & Inclusion Champions category, which was added this year to spotlight practitioners who are spearheading initiatives to build a diverse, equitable and inclusive workforce and company culture, including results-oriented strategies, methods of accountability and the promotion of company-wide D&I education and communication.

In addition to the 13 categories, Demand Gen Report gave the B2B community an opportunity to vote for the “Kristen Wendel B2B Innovator Of The Year” award, and received more than 4,300 overall votes for this additional category. The winner of the Kristen Wendel B2B Innovator of the Year Award this year was Lisa Sharapata of Mindtickle, who received more than 350 unique votes!

The complete list of B2B Innovator Award winners includes:

Account Targeters & Strategists
  • Doug Houvener, WebPT
  • Jennifer Leaver, Bazaarvoice

B2B Technologists
  • Christina Kay, ResellerRatings
  • Jonah Cooperman, Atlassian

B2B Vanguards
  • Lisa Sharapata, Mindtickle
  • Allison Metcalfe, Demandbase

Buyer-Focused Marketers
  • Tabitha Adams, Integrate
  • Carmen Goldstein, Unity Technologies

C-Suite Strategy
  • Matt Maurer, ICF
  • Maura Rivera, Qualified

Content, Creative & Execution
  • Ashleigh Gorman, Vista Equity Partners
  • Amanda Maksymiw, Fuze

Data Scientists & Operations Optimizers
  • Brooke Bartos, InvoiceCloud
  • Silvian Centiu, Retina

Diversity & Inclusion Champions
  • Carey Straetz, Mode
  • Hana Jacover, MadKudu

Generation Z Trailblazers
  • Hannah Frankl, Google for Startups
  • Anh Dang, Alation

Marketing Mentors
  • Natalie Gullatt, Black Marketers Association of America
  • Melissa Nacerino, Netskope

Sales Drivers
  • Annika Helmrich, E2open
  • Julie Brewer, Bottomline Technologies

SMB Maestros
  • Lydia Flocchini, SurePoint Technologies
  • Aaron Rhodes, Voodle, Inc.

Vertical Virtuosos
  • Andrew Reed, AVEVA
  • Beth McCluskey, RAIN Group

More on each winner can be found in the complete 2021 B2B Innovator Awards special report, publishing on Demand Gen Report in early October.

About Demand Gen Report
Demand Gen Report, a G3 Communications brand, is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.

About B2B Sales & Marketing Exchange
Presented by Demand Gen Report and ABM In Action in partnership with Terminus and a host of top sponsors across the B2B sales & marketing space, the B2B Sales & Marketing Exchange (#B2BSMX) is an educational and networking event targeting transformational approaches to customer engagement and revenue creation for B2B organizations as they navigate today’s realities. This year’s event brought the community back to in-person gatherings. Held on August 9-11 at the Encore Boston Harbor Resort in Boston, Mass. #B2BSMX provided a platform for leaders in marketing, sales and customer success and with a strong focus on alignment and orchestration, was an event for every member of the revenue team.

About G3 Communications
G3 Communications is a digital media firm specializing in B2B marketing. With an expertise in publishing content across traditional and emerging channels, G3’s brands include Demand Gen Report, ABM In Action, Channel Marketer Report, Retail TouchPoints and Content4Demand. G3 Communications is also the producer of the annual B2B Marketing Exchange (#B2BMX), which is hosted by Demand Gen Report, ABM In Action and Channel Marketer Report.



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